This article provides practical guidelines for limiting high-reward foods and demonstrates why minimizing high-reward foods is a simple and well-supported strategy for long-term adherence to a nutritional approach that emphasizes high-quality, nutrient-dense, lower calorie foods.

This article explores the critical role of nutrient timing in optimizing energy levels, supporting recovery, and enhancing overall physiological responses.

This article provides a background on the benefits of plant-based nutrition for athletic performance, recovery, and overall health.

This article discusses the macronutrients and micronutrients that are in milk and provides information to help athletes better comprehend the benefits of consuming milk as part of their nutritional intake.

The effects of alcohol on athletic performance vary depending on quantity, demographics, and type of exercise, making it difficult to determine specific recommendations. From an athletic performance standpoint, the acute use of alcohol can influence motor skills, hydration status, aerobic performance, as well as aspects of the recovery process.

Eating the right types of food, in the right amounts, and at the right times are the keys to staying healthy and performing well. But does it have to be so confusing and complicated? Do we have to dissect every little detail to maximize performance? What if we could instead find the few specific changes that lead to the greatest results in each of our clients?

This is my story of how a strength and conditioning coach influenced not only one of Pakistan’s up and coming cricket team’s approach to fitness and lifestyle, but also that of the wider community.