There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This article highlights some untapped opportunities within the healthcare industry, where personal trainers can still make a meaningful impact and promote health and fitness.

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2024 Career and Service Awards. Given annually, the distinguished Career Awards honor individuals who have made significant contributions to the strength and conditioning community throughout their careers. Additionally, the Service Awards recognize those who have provided exceptional dedication and support to the NSCA’s journals or State and Provincial Director Program. Each winner will be formally recognized at the 2024 NSCA National Conference in Baltimore, MD, this July 10-13.

In recent years, performance and prevention strategies have grown to include monitoring training load (TL) to understand fatigue and the potential effects of fatigue on training adaptation and performance.

Colorado Springs, CO – The National Strength and Conditioning Association (NSCA) announces the results of the 2017 Board of Directors elections, as voted on by NSCA members, which includes a new President-Elect. N. Travis Triplett, PhD, CSCS,*D, FNSCA, becomes the first female to be elected President of the NSCA’s Board of Directors.

For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.

If one is a very active individual or a competitive athlete, what are the positives and negatives of donating blood, platelets, and plasma?

In the final part of this four-part series on proper movement, the author recommends that the US Marine Corps screen the movement quality of each Marine and educate them on how to move correctly in order to reduce the risk of injury.