This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainersProfessional DevelopmentBusinessMarketingNetworkingSocial MediaAction Plan
This article is a personal perspective that focuses on methods that can be used to establish confidence in the performance program in non-traditional environments.
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainersOrganization and Administrationpersonal training businesspersonal training careerhow to grow my personal training businesshow to become a certified personal trainerhow to become a personal trainerpersonal trainersPersonal training
The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2021 Coach of the Year Awards:
Professional Strength and Conditioning Coach of the Year: Paul Goodman, MS, CSCS, RSCC*E
College Strength and Conditioning Coach of the Year: Brian Thompson, PhD, CSCS,*D, RSCC*E
Assistant College Strength and Conditioning Coach of the Year: Andrew Stocks, MS, CSCS, NSCA-CPT
This article is a personal perspective on utilizing the Functional Movement System (FMS) as a tool to identify potential problems and function efficiently on a large group scale to reduce the risk of injuries.
TSAC FacilitatorsProgram designTesting and EvaluationFMSInjury ReductionMovement PatternsMilitaryTSAC-F
In this article, three outstanding fitness professionals share their thoughts and experiences on the importance of communication in the personal training field.
Personal trainersProgram designProfessional Developmentpersonal trainingcommunication skillshow to be an effective personal trainerPersonal trainers
As consumers embrace technology, they are also expecting that same incorporation of technology into their exercise programs. This article shares how some top trainers are meeting this need.
Personal trainersOrganization and AdministrationPersonal training technologysocial media for personal trainersfitness technology
The aim of this article is to provide an overview of the research on multi-ingredient pre-workout supplements (MIPS) and help practitioners become educated consumers when evaluating the various formulas and products on the market for making recommendations to clients or athletes.
Personal trainersNutritionCitrullineCreatineBeta-AlanineThird-Party TestingCaffeinePre-WorkoutSupplements