When William Kraemer first entered the field, strength and conditioning was, as he puts it, “primordial.” There were few standards, limited research, and little shared understanding. As one of the most influential figures in strength and conditioning, Kraemer recounts how the profession grew from humble beginnings into a science-driven discipline. That history still holds weight for coaches today. He explains why coaches are often drawn to new ideas, but progress comes from building on proven principles. Workout logs are central to his approach, and he notes how analyzing training over time can improve decision-making. He also emphasizes alignment across the performance ladder to support innovation and athlete development. As the Senior Advisor for Sports Performance and Sports Science at The Ohio State University, he shares his perspective on where the field is headed next. Apply his wisdom to stay grounded in solid principles, evaluate training with greater precision, and better serve your athletes. Reach out to Dr. Kraemer by email: Kraemer.44@osu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

In this special Season 4 podcast kick-off, NSCA’s Tactical Program Manager, Nate Palin, introduces the new NSCA Coaching Program Manager, Eric McMahon. McMahon discusses how he got into strength and conditioning, transitioning into new roles and the challenges it brings, and the direction that he wants to bring the NSCA with this new position as a bridge between strength coaches and the organization. Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs | Find Nate on Instagram: @natepalin

Joe Siara, Manager of Peak Performance Programs for the New York Yankees Major League Baseball (MLB) team, joins NSCA Coaching and Sport Science Program Manager, Eric McMahon, to discuss the path from Minor League Baseball Strength and Conditioning Coach to sport scientist. The discussion includes a recap of the 2021 Professional Baseball Strength and Conditioning Coaches Society (PBSCCS) Baseball Sport Science Virtual Clinic, an explanation of the Certified Performance and Sport Scientist™ (CPSS™) exam development process, and practical applications of technology across a variety of performance settings. Find Joe via Email: jsiara@yankees.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Hear from a more than 30-year strength and conditioning coaching veteran in the sport of rugby, Ashley Jones. He talks to NSCA Coaching and Sport Science Program Manager, Eric McMahon, about his progression in the field, beginning in 1988 to his current roles as part of the NSCA Rugby Special Interest Group, Awards and Honors Committee, and Certification Committee. Jones provides insight on the important roles of NSCA Committees in supporting the integrity of the coaching profession. Learn more about the expanded roles of strength and conditioning coaches in non-mainstream sports, like Rugby in North America, while also helping to support skill and game development. This episode also includes great lessons on program planning within the team setting and how to emphasize the “human element” in coaching. You can contact Ashley by email at ashley@ashleyjonesstrengthcoach.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dr. Allison Randall, Strength and Conditioning Coach for the Vanderbilt University Women’s Basketball Program, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about how her path to the 2012 London Olympic Games as an athlete led her to pursue the strength and conditioning profession. Topics include the use of appropriate cueing strategies to optimize work with young athletes, differences with team versus individual sports, and the importance of education for coaches. Find Dr. Randall on Twitter: @AllisonVRandall or Instagram: @allisonvrandall | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

Duncan French, Vice President of Performance at UFC Performance Institute, and Bo Sandoval, Director of Strength and Conditioning, talk to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how they holistically support around 570 Ultimate Fighting Championship (UFC) athletes and push the boundaries of the UFC Performance Institute in Las Vegas. Topics under discussion include staying open to new ideas and perspectives, being adaptable as a coach, and the different ways they support their athletes. Find Duncan on Twitter: @DuncanFrench or Instagram: @dr_duncan_french | Find Bo on Twitter: @olystrength or Instagram: @bo.sandoval | Find Scott on Instagram: @coachcaulfield

Joe Kenn, Head Strength and Conditioning Coach for the Carolina Panthers, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about… well… a little bit of everything.