Developing a program for a general population client requires understanding their movement needs. Expand your training programs by implementing all ten of the major human movement patterns.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

Learn about the emerging field of biomechanics in professional baseball from Georgia Giblin, the Director of Performance Science for the Detroit Tigers Major League Baseball (MLB) team. Giblin shares her professional journey with NSCA Coaching and Sport Science Program Manager, Eric McMahon, from working with Olympic athletes in Australia to educating coaches on emerging technology tools within MLB. This episode features discussion on the recent growth of athletic performance departments, the current state of sport science in the United States, and the helpful role of strength and conditioning coaches in supporting sport science initiatives. Connect with Georgia on Twitter: @GeorgiaGiblin| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

This article encompasses some of the necessary experience, education, certifications, and personal development needed to become a strength and conditioning coach.

Congratulations to the NSCA's 2026 awardees for their dedication and contributions to the NSCA and the field of strength and conditioning.

Matt Frakes, Director of Sports Nutrition at Notre Dame Athletics, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. This Gatorade Performance Partner Special Episode highlights the value of being an inclusive leader; the current level of support for diversity, equity, and inclusion (DEI) initiatives across the performance community; and how to foster inclusivity within your programs. Find Matt on Twitter: @SuperiorFrakes or Instagram: @superiorfrakes | Find Bryan on Twitter: @bdoo22 or Instagram: @bdoostrength | Find Jon via email: jonathan.jost@pepsico.com | Find Jon on Twitter/Instagram/Facebook: | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

CASCE accreditation is designed to help your program recruit more high-caliber students and prepare them for fulfilling careers in the strength and conditioning industry.

In the intercollegiate athletic setting, the strength and conditioning coach can play a role in the development of student-athlete leadership. For the strength and conditioning coach to be a positive contributor to this effort, he or she must have a clear understanding of their role, the role of the sport coach, and the interaction and relationship between the two.