There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
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Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
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It is the job of the personal trainer to help clients reach their goals in a safe and effective manner. However, it can be easy to lose sight of the big picture of a client’s life and have tunnel vision on specific training aspects that may not matter.
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While social media can serve as an efficient business tool, it can also complicate the legal rights of the entrepreneurs who use them. This article focuses on three specific—and perhaps surprising—ways in which social media can alter the employment rights of fitness professionals and the gyms they work for.
Personal trainersLegal IssuesProfessional DevelopmentNSCA-CPTpersonal trainingemploymentSocial media
Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.
Personal trainersProfessional DevelopmentFitness IndustryPersonal Training BusinessSalesSales Presentation
In the final stage of the gym opening process everything starts to feel very real. Once a location has been chosen, the next steps are to negotiate and sign a lease, create an opening timeline, and plan the grand opening event for the facility.
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The purpose of this article is to define the roles of personal trainers and physical therapists and to learn how their combined expertise can influence long-term physical health improvements for their clients.
Personal trainersProgram designTesting and EvaluationClient Consultation|AssessmentBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseasePhysical TherapyClient AssessmentClient Needs
Personal Trainer Quarterly |Fitness News | Professional Development
This Personal Trainers Quarterly article discusses the role of exercise professionals in the healthcare continuum through disease prevention, rehabilitation, and overall health promotion. Visit us online to learn more about fitness news and professional development.
Personal trainersExercise ScienceExercise TechniqueOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseProfessional DevelopmentHealthcare ProvidersRehabilitationDisease PreventionScope of PracticeHealthcare ContinuumPhysical HealthMultidisciplinary
This article discusses how personal trainers can utilize the strength zone training system in order to develop true full range of motion strength, and thus help clients perform better and further reduce injury risk.
Personal trainersExercise ScienceProgram designRange of MotionIsolation ExercisesJoint MovementMechanical Tension