For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.

Three top personal trainers—Juan Carlos Santana, Robert Linkul, and Chat Williams—discuss “best practices” in the profession of personal training.

This article presents advice on how personal trainers can step up their digital footprint and be successful in unprecedented times.

There's risk in every business, but fitness professionals can often face higher risk than most. While personal trainer insurance can offer solid protection, fitness professionals can best protect themselves by understanding the fundamentals of risk management as they apply within the realm of sports and fitness. In this article, global insurance firm Integro Entertainment & Sports offers tips on how to best protect yourself and your business, defines common insurance terms, and provides an overview to understanding insurance conditions.

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

With each experience of training a new client comes an opportunity to research, consult, and learn something new. The career-driven personal trainer will learn from their mistakes, build on their successes, and utilize their knowledge base with each new client they encounter.

The purpose of this article is to provide the reader some direction and suggestions for how to make the transition to online personal training smooth and successful.

David Crump describes strategies on client retention and how to make memorable experiences for your client as a personal trainer.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.