If you want to have control of your earning potential as a personal trainer, it is important to master the art of the sale. With the help of this sales process and closing system, you will be able to confidently close more sales and help more clients.

The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

Colorado Springs, CO – As it celebrates its 10th anniversary, the National Strength and Conditioning Association Foundation is proud to announce the recipients of the foundation’s 2017 grants and scholarships. Since the foundation’s creation in 2007, it has awarded 120 grants and 440 scholarships, totaling over $2 million.

The Tactical Strength and Conditioning Coach of the Year Award is awarded to the coach whose influence within his or her assigned tactical (military, law enforcement, fire and rescue) setting exceeds that of peers. Achieving this influence can be the result of one or multiple coaching related accomplishments such as but not limited to measurable performance improvements or injury reduction, program creation, advancement through innovation, and other initiatives that enhance wellness, health, and performance at the local level.

In this episode, Lilly Bernardi, Assistant Strength and Conditioning Coach at Hofstra University, talks to Eric McMahon, the NSCA Coaching and Sport Science Program Manager, about her journey from being an athlete to becoming a coach. Bernardi shares sentiments over losing her senior lacrosse season as a college athlete during the COVID-19 pandemic, and how it has fueled her motivational approach in coaching. The episode highlights the importance of building confidence as a young professional and adopting a growth mindset for career development. Additionally, the conversation delves into social media etiquette for coaches in the age of information sharing. Connect with Lilly on Instagram: @lilly_bernardi1 or by email: lilly.a.bernardi@hofstra.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The National Strength and Conditioning Association (NSCA) Advocates to Raise the Certification Standards with the National Collegiate Athletic Association (NCAA)

The purpose of this article is to justify the importance and advantage to properly incorporate upper body power (UBP) training in Mixed Martial Arts (MMA) athletes.

Coach Dave Forman speaks at the 2015 NSCA Coaches Conference on What Makes a Good Coach. In this first video of the series, Coach Forman discusses how he got started in his coaching career and learning experiences.

Congratulations to the 2021 NSCA Award Winners!