(90 found)
Leveraging the Trends in the Fitness Studio/Gym Community
January 1, 2015
Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
Personal trainers Organization and Administration fitness studio personal training business personal training
Becoming a Special Populations Personal Trainer
June 1, 2017
In this career series article, developing personal training skills to train special populations is discussed; it includes starting out as a novice through the expert level.
Personal trainers Exercise Science Professional Development Career Conference Special Populations CSPS Personal Training healthcare
Semi-Private Training – An Ideal Model for Small Studios and Productive Trainers
March 25, 2019
David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.
Personal trainers Organization and Administration Professional Development Fitness Business Semi-Private Training Personal Training
Lesser-Known Careers in Health and Fitness
January 28, 2022
This article highlights some untapped opportunities within the healthcare industry, where personal trainers can still make a meaningful impact and promote health and fitness.
Personal trainers Professional Development Wellness Director Health and Wellness Sports Engineer Coach
Critical Evaluation of the Wim Hof Method
March 19, 2021
Through this article, personal trainers should understand the extremes of the Wim Hof method, and instead encourage clients to follow scientifically-backed deep breathing and cold therapy practices to supplement a well-rounded exercise program.
Personal trainers Exercise Science Program design Breathing Meditation Cold Exposure Personal Trainer
How to be an Evidence-Based Fitness Professional
May 20, 2019
This article describes how introduction of evidence-based practices requires today’s fitness professional to raise the bar of his or her education and analytical experience by actively and consistently using techniques of research in order to perform their job as a fitness professional.
Personal trainers Program design Organization and Administration Professional Development Evidence-based Practices Research Analytics
Fitness Marketing Foundations—The Basics and How to Implement Them Effectively
August 26, 2019
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainers Professional Development Business Marketing Networking Social Media Action Plan
Technology and the Personal Trainer—Interviews from Experts in Personal Training
April 2, 2014
As consumers embrace technology, they are also expecting that same incorporation of technology into their exercise programs. This article shares how some top trainers are meeting this need.
Personal trainers Organization and Administration Personal training technology social media for personal trainers fitness technology
From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 2
August 24, 2018
Before opening a facility, fitness professionals should perform the proper due diligence of researching and obtaining all the required documents to legally operate in a given municipality, learn the different types of commercial property, and build an equipment list that is in alignment with their business model.
Personal trainers Organization and Administration Professional Development Personal Training Business Owning Your Own Gym Fitness Business Fitness Professionals
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