There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This is the first part of a four-part series that will address implementing a comprehensive evidence-based approach to proper movement patterns in order to reduce movement dysfunction in Marines.

As the final article of the three-part series on long-term athletic development (LTAD), this article will focus on enhancing physical fitness and participation in LTAD programs that promote physical fitness and physiological wellbeing, regardless of age, ability, and aspirations.

High chronic workloads have been shown to be associated with a reduced risk of non-contact, soft tissue injuries, while large spikes in acute training loads have been associated with an increased risk of these types of injury. Analyzing the acute:chronic workload ratio allows a coach to optimize training for the athlete and to continue in advancing fitness goals without overtraining.

Colin Wilborn and Bret Contreras are elected to the NSCA Board of Directors. Joining the Nomination Committee are Shawn Arent and Jenevieve Roper.

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2024 Tactical Awards. Nominated by the NSCA community, these distinguished awards honor individuals who have made significant contributions to the tactical strength and conditioning community.

Colorado Springs, CO – The National Strength and Conditioning Association is proud to announce that Jay Dawes, PhD, CSCS,*D, NSCA-CPT,*D, TSAC-F,*D, FNSCA, has been selected as the NSCA’s Tactical Strength and Conditioning Professional of the Year for 2021. Award winners are selected by a volunteer committee, the NSCA’s Awards Taskforce, who determine the winner based on their contributions to the NSCA and their community, and whose influential contributions to the field result in its advancement in a measurable way that exceeds the outcomes achieved by others.

The path to actual integration of mental and physical training for the tactical athlete is paved with growing empiricism. The current challenge is to sustain creative development of functional approaches and demonstrate that integration can deliver potential benefits.

This article seeks to help simplify the exercise selection process by providing clarity on how different exercises can aid in enhancing performance and potentially reduce injury risk.