The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

The National Strength and Conditioning Association (NSCA) announces the results of its 2025 Elections, as selected by NSCA Members

NSCA-certified? Learn how to keep your certification, share your credentials, earn CEUs, grow your skills, and build a rewarding strength & conditioning career.

This article is the second part of a two-part series that considers the potential role strength and conditioning coaches have in developing student-athlete leadership.

This Personal Trainers Quarterly article examines a client's ability to maintain pelvic and trunk stability during a dynamic fitness screening. Visit NSCA online to read more on corrective exercises, health, and fitness.

Colorado Springs, CO — National Strength and Conditioning Association recognizes several professionals for their outstanding achievement at the National Conference in Washington D.C.

The National Strength and Conditioning Association (NSCA) announces the results of its 2024 Elections, as selected by NSCA Members. These chosen individuals, nominated for their dedication and contributions to the NSCA and professional community, will help shape our future and further our mission to advance strength and conditioning research and education.

Olympic-style lifting, functional training, powerlifting, and bodybuilding should all be considered when designing a program to improve general health, fitness, and functional capacity.

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.

NSCA has a network of volunteer leaders who direct NSCA’s efforts at the state and provincial level. NSCA’s Northwest Regional Coordinator provides oversight and training to local state and provincial directors. Members in the Northwest Region can connect at local and regional events as well as on Facebook to others in this area.