Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

Mandy Nice explains the benefits and need of expanding health and fitness programs into military and law enforcement agencies, and offers strategies for the common obstacles preventing implementation of these programs.

As performance staffs grow and develop, professional athletes today have a broad array of services and expertise available to them in the locker room and around competition. This episode features the Vice President of Health and Performance for the National Basketball Association (NBA) Phoenix Suns, Brady Howe. Howe tells Eric McMahon, the NSCA Coaching and Sport Science Program Manager, how humble beginnings as an NBA Developmental League athletic trainer contributed to his current performance-first mindset for leading a multifaceted health and performance department. Topics include often misunderstood developmental factors for training elite athletes and advice for how to serve your athletes at the highest level. Connect with Brady on Instagram: @bhowe6 or Twitter: @brady_howe | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs You can learn more about NBA strength and conditioning from the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

With the rapid development of technology, the daily demands for physical activity are significantly reduced. This article details four distinct phases for personal trainers to implement when working with clients coming from sedentary lifestyles.

This article discusses the importance of a creative and open mind in strength and conditioning coaches, as well as tips to develop it.

Coaching elite mixed martial arts (MMA) athletes demands creativity, adaptability, and a global mindset. Gavin Pratt, Senior Director of Strength and Conditioning at the Ultimate Fighting Championship (UFC) Performance Institute, shares insights from his international career. Pratt reflects on preparing athletes for the Chinese National Games and managing strength and conditioning at the world’s first MMA academy in Shanghai. Applying a systems-based approach, he tackles MMA’s unique challenges — including unpredictable training schedules, diverse personalities and backgrounds, session intensity, and load management. Driven by passion rather than prestige, Pratt emphasizes he’s never been a "tracksuit hunter" — someone motivated primarily by titles or status. He highlights MMA’s innovation potential, especially when using individualized technology based on athletes' force or velocity deficiencies. Pratt contrasts the United States’ expertise in speed, agility, and change of direction with Australia’s early adoption of sports science. He also provides valuable interview advice to help coaches communicate effectively under pressure. Discover practical strategies to elevate your coaching impact. Connect with Gavin via email at gpratt@ufc.com and on Instagram: @gav_pratt | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs If this episode sparked your interest in MMA and other combat sports, take the next step by joining the NSCA Combat Sports Special Interest Group (SIG) on LinkedIn. Connect with a global network of professionals shaping the future of performance. Inspired by Nick Barringer’s recommendation? Register early to save on 2025 NSCA Tactical Annual Training. Catch Barringer’s talk on performance bloodwork and more nuggets of wisdom.

Tactical Strength and Conditioning Facilitators® are professionals in tactical fields (e.g., military, fire and rescue, law enforcement and other professions) who apply scientific knowledge to improve performance, promote wellness and decrease injury risk. These Tactical Strength and Conditioning Facilitators help their peers improve on-the-job physical performance and reduce time off due to injury. Learn more about expanding your professional expertise with NSCA’s TSAC-F® certification!

This article aims to bring awareness to the importance of sleep and recovery for first responders, as well as providing strategies to optimize sleep specific to their occupational demands.

Football is a high intensity collision based sport that has an inherent risk of injury in both competition and practice. The focus of ACL injuries and the development of injury prevention programs have been key in the development of youth athletes to keep them participating in sport with reduced risk of injury.

Monitoring training load is essential for determining if athletes are adapting positively or negatively to their training program. This article goes over the various measurement metrics and includes recommendations to monitor training load for football athletes.