In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities. Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett, or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

The purpose of this article is to provide the strength and conditioning coach with a template on how to integrate the clean and power clean into athletic training programs.

It is important in a coach’s journey to be motivated to find solutions instead of just unimportant problems. Steve Hess shares some of the lessons he has learned in his 21 years with the Denver Nuggets of the National Basketball Association (NBA).

This excerpt from Developing Agility and Quickness highlights the high-intensity, reactive agility hockey players require, and provides two agility drills that challenge that skill.

The rise of adaptive and Paralympic sports provides an opportunity for strength and conditioning professionals to share their expertise with a wider range of athletes. This article summarizes working with a physical therapist to build an annual training program with a focus on periodization for a Paralympic discus thrower.

Linemen often do not get the same attention of the skill positions like a quarterback or wide receiver. However offensive and defensive linemen can control much of a football games tempo and outcome. This article goes over key areas to develop a well-rounded program for football linemen.

This article presents evidence why the log press may be a viable alternative exercise for the clean and jerk for some populations.

Acceleration and maximal velocity are two factors that are key for any position in football and can determine success in many situations out on the field. This article will review several aspects of sprint mechanics and training to enhance linear (straight-ahead) speed for football players.