Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.

For many coaches, there comes a point when coaching can become less about proving yourself and more about serving others. Loren Landow, Director of Football Performance at the University of Notre Dame, shares how that shift informs his approach to training, hiring, and leading in elite football. Landow distinguishes workouts from training; every block has a targeted goal, and every off-season is a chance to build brotherhood, uphold standards, and compete in everything they do. Landow also reflects on his path from cardiopulmonary rehabilitation to the private sector, the National Football League (NFL), and the University of Notre Dame. For him, when you can “weather the storm,” no career step is wasted. On the technical side, he argues that movement is his largest key performance indicator (KPI). Landow explains that deceleration is trainable, and athletes need movement literacy before reactive work. Listen to help solidify your standards, coach movement with intent, and adapt a service-first lens to last in the profession. Connect with Loren on Instagram: @lorenlandow or by email: LLandow@nd.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) on LinkedIn to connect with other coaches and stay current on football strength and conditioning best practices.

In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.

Official Rules for the 2026 NSCA Experience Day Giveaway

The NSCA Foundation is proud to announce the recipients of the 2018 Coaching Advancement Grant, Nicholas Cuthrell, and Eleiko Equipment Grant, North High School.

The NSCA Foundation is seeking 1 individuals to serve on the Investment Committee for 3-year terms (2023-2026). The Investment Committee assists review the NSCA Foundation investments and work with the Board of Directors and Investment Manager to ensure appropriate stewardship of all funds. All work is done virtually and no in-person meetings are required.

The NSCA Foundation is seeking 1 individuals to serve on the Investment Committee for 3-year terms (2023-2026). The Investment Committee assists review the NSCA Foundation investments and work with the Board of Directors and Investment Manager to ensure appropriate stewardship of all funds. All work is done virtually and no in-person meetings are required.

Explore why Dr. Jay Dawes has been selected as the 2026 NSCA Foundation Legacy Scholarship Honoree for his lasting impact on tactical strength and conditioning.

This article provides a first-hand perspective of different approaches strength and conditioning coaches can take when they need to produce a highly competitive athlete, but their financial resources are limited.