For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Brett Bartholomew, founder of the performance coaching and consulting company, The Bridge Human Performance, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about learning what drives people, how to interact effectively with others, adapting to change, and the value in learning from other fields.

The National Strength and Conditioning Association (NSCA) Foundation is proud to announce the recipients of its 2025 Research, Coaching Advancement, and Equipment Grants.

Learn how to prep for your NSCA-CPT® exam. Explore study timelines, optional NSCA Exam Prep resources, and community support through our clinics and Prep Group.

Hear an international perspective on the strength and conditioning field from Marcus Svensson, a Swedish National, who currently works in professional soccer with the Al Arabi Sports Club in the Qatar Stars League. This episode shares insights about access to NSCA resources from outside of North America, training strategies for soccer, and the importance of developing adaptability among strength and conditioning coaches. Tune in to expand your professional horizons as part of a global strength and conditioning community. You can also email Marcus at johanmarcussvensson@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article discusses the background, statistics, mechanisms, timing, dosing, influences, and practical applications for the use of caffeine as an ergogenic aid.

Bryan Mann, from the University of Missouri, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the future of velocity-based training, work-life balance, and getting a PhD while being a full-time strength and conditioning coach.

The strength and conditioning profession involves combined competencies for the application of sport/exercise science, administration, management, teaching, and coaching. Its professionals must also comply with various laws and regulations while responding to instances of potential injury, and related claims and suits. This creates remarkable challenges, and requires substantial experience, expertise, and other resources to effectively address them, especially in multi-sport (e.g., collegiate and scholastic) settings.

This article demonstrates how strength and conditioning coaches can coach power through non-traditional weightlifting exercises that can be taught quickly, to large groups, with less extensive technique correction.

This article will explore the wide-ranging benefits of photobiomodulation therapy (PBM), specifically in the context of NCAA athletes, and how it has the potential to become a vital tool.