One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.

Learn training principles for general physical preparation of swimmers, and understand how to utilize weekly planning to best aid in the expression of physical performance. Keenan Robinson also discusses how to differentiate between readiness strategies to best apply stress in this session from the NSCA’s 2017 National Conference.

In this session from the NSCA’s 2017 TSAC Annual Training, Tim Doyle teaches about the complexity of developing tests and standards for tactical populations and the importance of sound science backing the tests and standards.

In this session from the 2015 NSCA TSAC Annual Training, John Hofman covers many common ailments that are specific to firefighters and how they are brought on by overuse, poor compensation, and improper motor patterns. Hofman shares effective strategies that can help improve a department’s health, wellness, and injury prevention programs, as well as corrective exercises.

In this session from the 2016 NSCA Coaches Conference, the Sports Science and Performance Manager for the Seattle Sounders Major League Soccer (MLS) team, David Tenney, discusses the “high performance model” in the American elite sports environment. Tenney delves into how this model impacts hierarchy and daily decision making, as well as the obstructions that many organizations face, how this model can help to drive decision making and optimize training strategies, and the different strategies that can help make this happen.

Learn about programming tactics you can use for your strength/power athletes who are preparing for the 2018 Olympic Games. Brad DeWeese, coach for several Team USA athletes, shares his first-hand experience preparing athletes for the Olympic Games in this session from the NSCA’s 2018 Coaches Conference.

Learn how to cultivate a client-centered coaching mindset. In this session from the NSCA 2017 Personal Trainers Conference, Matt Berenc, Director of Education for Equinox Fitness Training Institute, explains how to create an optimal learning environment for the client in the training session and develop an authentic coaching presence and style that meets the needs of both the client and personal trainer.

In this session from the 2015 NSCA National Conference, Nelson Ayotte—the Strength and Conditioning Coach for the St. Louis Blues National Hockey League (NHL) team—explains how to design and implement a specific energy systems program at the elite level. Ayotte demonstrates the characteristics of each of the three energy systems and their trainability, and explores how to understand the energy demands of a sport by analysis of its characteristics, competition intensity, and duration of efforts and recovery periods.

Confused about which diet is best? Alan Aragon examines the evidence behind the claims made by each of the main diet perspectives in this session from the 2015 NSCA Personal Trainers Conference. The questions answered include: “which diet is best for weight loss?” and “which diet is best for promoting health and preventing cardiovascular disease?” Individual goals and circumstances will be discussed as well as practical applications.

Learn how to evaluate the performance model of non-traditional, freestyle sports, and subsequently design the preparation framework that will positively influence performance. In this session from the NSCA’s 2017 National Conference, Jeremy Sheppard explains how to provide an effective training environment that is embraced by the athletes, as well as the mindset of athletes who are rule makers and rule breakers, not rule followers.