While there are a variety of behavior change theories and models to choose from when developing a targeted behavioral approach for a client, the transtheoretical model (TTM) provides a relatively simple and easy-to-follow model.

Nutrition plays a crucial role in athletic performance. The purpose of this article is to discuss the landscape of nutrition in collegiate and professional football. It will address the following areas: 1) the current landscape, 2) current practices, 3) opportunities, and 4) challenges faced in collegiate and professional football.