One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.

For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

It is no secret that it takes a lot to differentiate yourself in today’s competitive market. But what does it truly take for a fitness studio owner to thrive in this industry? What are the strategies necessary to deploy that get you to the next level?

How are fitness studios with 8,000 – 9,000 sq ft able to survive? One way is to carve out a niche in this competitive and crowded industry.

Professional standards can differ from gym-to-gym, studio-to-studio, and personal trainer-to-personal trainer, but all professional personal trainers can benefit from focusing on specific goals.

In this session from the 2018 Personal Trainers Conference, Douglas Sheppard, Owner of J & D Fitness Personal Training Studio, discusses how hiring quality staff is one of the biggest challenges in strength and conditioning. He also discusses how he discovered where to find a good coach and how to effectively develop them.

Josh Leve, Co-Founder and President of the Association of Fitness Studios, discusses the current trends in the fitness studio industry in this session from the 2016 NSCA Personal Trainers Conference. Also covered is why personalization is the key to success, and insights into what is working and what is not.

In this session from the NSCA’s 2017 Personal Trainers Conference, Doug Sheppard explains simple tips that studio/gym owners can utilize immediately to improve efficiency in management and operations. Learn about common errors of studio/gym owners and how to avoid them.

At the end of the day, remember one thing: it is all about the member/client experience. Provide your clients with the best member experience and they will stay and continue to pay.