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The 5 Stages of a Fitness Business Owner’s Journey
February 18, 2019
Ryan Ketchum describes the five stages of a fitness business owner’s journey as an individual transitions from a fitness professional to a fitness business owner.
Personal trainers Organization and Administration Professional Development Fitness Industry Marketing Business Management
Top 5 Marketing Strategies to Implement for Your Fitness Business
November 1, 2015
One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.
Personal trainers Organization and Administration Professional Development Fitness Industry Personal Trainers Fitness Business Marketing Strategies
Personal Training Business Clinic Bundle
May 30, 2017
This video bundle includes three videos from the NSCA’s 2017 Personal Training Business Clinic. The videos cover various aspects of marketing and growing a personal training business. CEUs available.
Personal trainers Program design Organization and Administration Professional Development Marketing Scope of practice Referrals Communication strategies Branding
From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 1
June 1, 2017
Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.
Personal trainers Organization and Administration Professional Development PTQ fitness facility business assessment conducting an audit personal training
The Importance of Setting up Systems for a Small Fitness Business
April 1, 2014
This article explains how having the right systems in place (such as accounting, training, and marketing) can help a personal trainer take his or her business to the next level.
Personal trainers Organization and Administration personal trainer career set up a personal training business become a personal trainer
How to Leverage Industry Leading Market Research for a Fitness Studio
July 1, 2015
One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.
Personal trainers Organization and Administration market research personal training how to become a personal trainer fitness studio
From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 2
August 24, 2018
Before opening a facility, fitness professionals should perform the proper due diligence of researching and obtaining all the required documents to legally operate in a given municipality, learn the different types of commercial property, and build an equipment list that is in alignment with their business model.
Personal trainers Organization and Administration Professional Development Personal Training Business Owning Your Own Gym Fitness Business Fitness Professionals
Top Ways to Drive Traffic to a Fitness Business
January 1, 2015
For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainers Organization and Administration personal training business personal training career how to grow my personal training business how to become a certified personal trainer how to become a personal trainer personal trainers Personal training
In the Business of Building a Clientele, the Referral is King
April 1, 2014Personal trainers Organization and Administration Professional Development Build a personal trainer business personal training career
Employee or Independent Contractor? Guidelines for Classifying Workers
November 27, 2020
Some positions within the fitness industry can be tricky to classify. This article helps businesses decipher the difference between a hired employee and an independent contracted position.
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