As performance staffs grow and develop, professional athletes today have a broad array of services and expertise available to them in the locker room and around competition. This episode features the Vice President of Health and Performance for the National Basketball Association (NBA) Phoenix Suns, Brady Howe. Howe tells Eric McMahon, the NSCA Coaching and Sport Science Program Manager, how humble beginnings as an NBA Developmental League athletic trainer contributed to his current performance-first mindset for leading a multifaceted health and performance department. Topics include often misunderstood developmental factors for training elite athletes and advice for how to serve your athletes at the highest level. Connect with Brady on Instagram: @bhowe6 or Twitter: @brady_howe | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs You can learn more about NBA strength and conditioning from the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dr. Patrick Ivey, Associate Athletics Director for Student Athlete Health and Performance at the University of Louisville, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the transition from strength coach to a director role in administration. Topics under discussion include perceptions of strength coaches, emotional intelligence, and continuing to grow where you are. Find Dr. Ivey on his website: pativey.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

Hear from the widely-respected, Rob Glass, Assistant AD for Athletic Performance at Oklahoma State University (OSU), an influential figure in the success of the OSU and University of Florida athletics programs over his four decades in the strength and conditioning profession. Coach Glass connects with the NSCA Coaching and Sport Science Program Manager, Eric McMahon, on the importance of professionalism among strength and conditioning coaches, and specific qualities he looks for in strength and conditioning coaches joining the OSU staff. This episode highlights the importance of history and experience in developing effective training programs for your coaching environment, and how the student-athletes of today benefit more from our improved coaching practices. Don’t miss this opportunity to hear impactful lessons of character and leadership that can help push your career forward. You can connect with Coach Glass by email at rob.glass@okstate.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Learn about middle school and high school strength and conditioning from 2022 NSCA Coaches Conference presenter Elton Crochran. Coach “Croc” shares his story about transitioning from collegiate strength and conditioning to his work as the Strength and Conditioning Coordinator at Randolph Field School District in San Antonio, TX. Crochran is currently the Head Strength and Conditioning Coach at Veterans Memorial High School. He talks about his hands-on coaching session from Coaches Conference, as well as developmental milestones across key stages of long-term athlete development. Find “Coach Croc” on Instagram: @ecrock2 or Twitter: @TheCrocShow| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Learn about a unique path into strength and conditioning from J. Aggabao, the Associate Athletic Director of Sports Performance at Santa Clara University (SCU). Aggabao shares insights on coaching pathways and hiring, with NSCA Coaching and Sport Science Program Manager, Eric McMahon, that includes service in the United States Navy, working in the National Football League (NFL), and progressing into a department leadership role at SCU. From networking in the strength and conditioning field to beyond the campus and athletic communities, this episode speaks to various career stages, from aspiring strength and conditioning coaches seeking their first jobs, to experienced professionals aiming to become effective leaders. Reach out to Coach Aggabao on Instagram: @j.aggabao, or by email at jaggabao@scu.edu | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Learn from a coach who took his career from working with Winter Olympic and professional sport athletes to success in the private sector. In this episode, Bret Kelly of Exos and formerly United States Ski and Snowboard, shares about his journey and the need for coaches to remain versatile in growing their professional skills in the field. Tune in as Kelly connects with Eric McMahon, the NSCA Coaching and Sport Science Program Manager, on seeking out opportunities to work in niche Olympic sports, the growing uses of performance technology, and the value of building a strong support staff. Find Bret on Instagram: @bk_strengthcoach and on Twitter: @bret_kelly_ | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Learn the path towards working as a National Basketball Association (NBA) strength and conditioning coach, from coaching veteran Jesse Wright. Wright is a former President of the National Basketball Strength and Conditioning Association (NBSCA), and talks about how being a part of this group with fellow NBA coaches has improved advocacy and representation for strength and conditioning coaches in the NBA. Wright also shares his research relating to sociology and cultural topics to strength and conditioning. If you missed his presentation at the 2022 NSCA Coaches Conference in San Antonio, TX, Wright recaps this topic as it connects to the coaching experience. Tune in to learn steps towards becoming a more adaptable coach. Connect with Jesse on Instagram at: @jessekwright and on Twitter: @wrightstrength | Find Eric on Instagram: @ericmcmahoncscs and Twitter: @ericmcmahoncscs To learn more about strength and conditioning in the NBA, check out the National Basketball Strength and Conditioning Association (NBSCA). The Intent Is To Grow: A Young Coach Is Guided Along The Path To Becoming A True Professional