Former collegiate hockey athlete Cole Hergott thrived in the offseason, but it took a setback to accelerate his path in strength and conditioning. After losing his spot on the team, he channeled his work ethic into interning with Trinity Western University. Years later, he returned to his alma mater as Head Strength and Conditioning Coach. Only 25 at the time, Hergott recounts the unique challenge of coaching athletes who were older or previous classmates. Leading over 300 athletes as the sole full-time strength and conditioning coach, he quickly learned to “write all your plans in pencil,” while building trust, optimizing logistics, and adapting through COVID-19 disruptions. Hergott emphasizes mentorship and encourages coaches to lean on those who navigated similar challenges. As part of the NSCA British Columbia Advisory Board, he encourages listeners to share their practical insights at local events. Hergott’s journey underscores the value of continual growth and embracing uncertainty. Connect with Cole via email at cole.hergott@twu.ca | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs | Join the NSCA Canadian Community on LinkedIn! Learn more about volunteering with the NSCA at the local level at NSCA.com/Volunteer. Interested in presenting at a local or national NSCA event? Submit your application here.

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Female athletes in the United States have made great progress in sports since Title IX was enacted in 1972. Despite the progress they have made, female athletes have yet to gain full recognition for their athleticism and their achievements. The purpose of this article is to break down the stigma female athletes have received over the years and shine light on the differences that make female athletes a reward to train.

Learn about middle school and high school strength and conditioning from 2022 NSCA Coaches Conference presenter Elton Crochran. Coach “Croc” shares his story about transitioning from collegiate strength and conditioning to his work as the Strength and Conditioning Coordinator at Randolph Field School District in San Antonio, TX. Crochran is currently the Head Strength and Conditioning Coach at Veterans Memorial High School. He talks about his hands-on coaching session from Coaches Conference, as well as developmental milestones across key stages of long-term athlete development. Find “Coach Croc” on Instagram: @ecrock2 or Twitter: @TheCrocShow| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article presents evidence why the log press may be a viable alternative exercise for the clean and jerk for some populations.

Sam Melendrez, full-time strength and conditioning coach for Discovery Canyon Campus High School, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the value of strength and conditioning coaches at the high school level. Topics include advice for those who are interested in strength training youth and high school athletes, programming fundamentals, and the value of applying classroom management skills in the weight room. Find Sam on Twitter: @sammelendrez2 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

It is important for strength and conditioning coaches, sport coaches, athletic trainers, and administrators to recognize and address the evidence of stress within student-athletes in order to avoid chronic stress-related anxiety and injury.

This article provides a personal perspective on the art of coaching that stems from acquired knowledge, education, and real-world application through professional sports experience from working in human performance.

This article aims to share practical application strategies that strength and conditioning coaches can use in fostering a positive change in their athlete’s performance by understanding intrinsic and extrinsic performance motivation and how to adopt an autonomy-supportive coaching style.

Dave Forman, Director of Strength and Conditioning at Virginia Military Institute, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about becoming a strength coach. Topics under discussion include communication with athletes, appreciating the growth as a coach over time, and creating lasting impressions and relationships with athletes. Find Dave on Twitter: @VMIStrength