Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article discusses the importance of a creative and open mind in strength and conditioning coaches, as well as tips to develop it.

Strength and conditioning professionals must be proactive in fighting the challenges associated with time constraints and overtraining with their youth athletes. By applying the strategies explained in this article, a strength and conditioning professional can help a youth athlete perform at a high level when it matters the most.

This is the third and final article of a series on strength training practices for rowing and will focus on the energy systems development of rowing athletes.

This article gives readers a personal insight into the qualities that a successful and credible personal trainer should have.

After going to a conference, networking, and returning to your normal schedule and location with all the new ideas, tips, and tricks, what happens then? The purpose of this article is to show how using questions and reflecting can help turn professional development activities into actionable improvements in your coaching practice.

This article seeks to explore weight bias and provide strategies to reduce weight bias behaviors.

This article will explore aspects of the struggle of parents to maintain personal wellness with pre-school age children and offer strategies that may help personal trainers or their clients increase quality of life

This article provides some practical applications to minimize the negative effects associated with a long intensive ice hockey season on ice hockey athletes.