Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

There can be no doubt that protein is important and this article reviews the current research to help further understand the recommendations for protein intake.

This article seeks to provide personal trainers with eight brief modifications that clients can benefit from if they suffer from both acute and chronic lower back pain (LBP).

This article discusses the impact and importance of resistance training with kids on their mental and physiological health and well-being.

The ketogenic diet, while controversial and a highly polarizing subject, has demonstrated promise as an alternative dietary strategy for weight management.

Exercise is an underutilized therapy for the treatment of cognitive diseases such as Alzheimer’s disease and depression. While exercise shows more promise for the prevention, rather than the treatment, of Alzheimer’s disease, exercise therapy compares favorably to the most common treatments of depression (psychotherapy and antidepressants).

Emerging evidence suggests that omega-3 fatty acids may play a beneficial role in preservation of, and increases in, skeletal muscle mass. This is of particular relevance to the elderly who display age-related declines in muscle mass and function.

Once strength and conditioning coaches have a better understanding of some of the differences between coaching and training philosophy, they can build their coaching philosophy and ensure it is a combination of both the “why” and “how.”

This article presents evidence why the log press may be a viable alternative exercise for the clean and jerk for some populations.

This article will review available information about pulsed electromagnetic field (PEMF) therapy and practical applications that could be adopted by strength and conditioning coaches.