What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities. Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett, or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Learn about pursuing strength and conditioning roles from father and son, Joe Kenn and Peter Kenn. Joe “Big House” Kenn brings perspectives on program leadership from over 35 years in the strength and conditioning profession. Joe’s son Peter, a recent graduate in the field and Assistant Strength and Conditioning Coach at United States Military Academy West Point, shares his story of learning the profession from a young age with his dad coaching in the National Collegiate Athletic Association (NCAA) and National Football League (NFL). Tune in to hear dinner table conversation, as Joe and Peter connect with NSCA Coaching and Sport Science Program Manager, Eric McMahon, in an episode that bridges coaching generations. Find Joe on Instagram: @bighousepower or Twitter: @bighousepower | Find Peter on Instagram: @peterkenn1 or Twitter: @peterkenn1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In this episode with Associate Head Coach of Athletic Performance, Anna Craig, you will learn how “Annual Strategic Planning” improves the professionalism and unity of the University of Texas (UT) Olympic Strength and Conditioning Department. Craig shares her coaching philosophy and talks about the role of mentors during her tenure at UT with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode stresses the importance of building autonomy in student-athletes and having humility to effectively manage staff dynamics within collegiate strength and conditioning. Learn about how Craig’s off-campus work, coaching in the private sector, allows her to grow professionally. Tune in for some useful tips on staff and facility management. Connect with Anna on Instagram at: @annaecraig or by email at: anna.craig@utexas.edu| Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

In this episode, we hear from Kerry Harbor, the Head Strength and Conditioning Coach at Winston-Salem State University, on his experience at the 2023 NSCA Coaches Conference. Coach Harbor shares with NSCA Coaching and Sport Science Program Manager, Eric McMahon, unique aspects of serving student-athletes at the National Collegiate Athletic Association (NCAA) Division II level. The discussion includes Coach Harbor’s early aspiration to become a physical therapist, to how a college football injury introduced him to the coaching profession. From teaching physical education classes to coaching in both high school and college, Coach Harbor reflects on recent growth and areas of opportunity in the strength and conditioning profession. As mentioned during the episode, you can learn more about the results from the 2022 NSCA Strength and Conditioning Salary Survey. Connect with Kerry on Instagram: @harborkerry or Twitter @CoachHarbor | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Sheri Walters’ journey to Director of Sports Medicine at Texas A&M University reflects a career defined by innovation, collaboration, and comprehensive integration. Walters discusses the "arms race" in collegiate athletics and how Texas A&M shatters silos through unit alignment and being intentionally present. Drawing from her EXOS experience, she highlights the impact of integrating sports medicine with strength and conditioning. Walters employs research-based cross-body training to maintain strength, prioritizing long-term rehabilitation over limb symmetry index testing. She explains how her Certified Strength and Conditioning Specialist® (CSCS®) and Certified Performance and Sport Scientist® (CPSS®) credentials enable her to elevate rehabilitation and speak the language of sport performance professionals. Walters underscores the importance of getting student-athletes back to team strength and conditioning as soon as tissues can tolerate it to promote physiological and psychological healing. She also shares how strength and conditioning coaches can optimize return to performance and reduce reinjury risk. Email Sheri at swalters@athletics.tamu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Catch Sheri’s session on bridging the gap in the collegiate setting LIVE at the 2025 NSCA Coaches Conference! Register to watch online at NSCA.com/Coaches. Fascinated by the intersection between strength and conditioning and sports medicine? Join other professionals in the Sports Medicine/Rehabilitation Specialist Interest Group (SIG) to discover more resources and engage in discussion.

Thadeus Jackson, Assistant Strength and Conditioning Coach of the Green Bay Packers National Football League (NFL) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the importance of a support system in your career. Topics under discussion include the dynamics of working with professional athletes and how strategic data collection can make your organization better. Find Thadeus on LinkedIn: Thadeus Jackson | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Brian Gearity, Program Director and Professor of the Master of Arts in Sport Coaching program at the University of Denver talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the sociology of strength and conditioning. Topics under discussion include continuing education, becoming a writer, and how to coach a variety of people. Find Brian on Twitter: @DrGearity | Find Scott on Instagram: @coachcaulfield

Learn from a coach who took his career from working with Winter Olympic and professional sport athletes to success in the private sector. In this episode, Bret Kelly of Exos and formerly United States Ski and Snowboard, shares about his journey and the need for coaches to remain versatile in growing their professional skills in the field. Tune in as Kelly connects with Eric McMahon, the NSCA Coaching and Sport Science Program Manager, on seeking out opportunities to work in niche Olympic sports, the growing uses of performance technology, and the value of building a strong support staff. Find Bret on Instagram: @bk_strengthcoach and on Twitter: @bret_kelly_ | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Nicole Rodriguez always knew she wanted to pursue strength and conditioning, but the extent of her journey — spanning 44 countries and the Paris 2024 Olympic Games — is nothing short of inspiring. During her time at Mike Boyle Strength and Conditioning, Rodriguez recognized the value of experience and environment, later joining the EXOS International Program to coach globally. Eager to test her skills and help standardize coaching education, she sought out developing countries to advance their sport infrastructure. Rodriguez outlines key differences between U.S. and European approaches: while the U.S. excels in strength methodology, Europe enhances sport-specific application through tactical periodization. Additionally, she highlights Europe’s emphasis on rehabilitation and an “inverse relationship” between time in the weight room versus pitch-side with sport coaches. Rodriguez also describes her work with Poland’s Ministry of Sport and Tourism to pursue NSCA Global Chapter status, aligning with her passion for improving strength and conditioning education and implementation worldwide. Connect with Nicole by email: nicole@coachnicolerodriguez.com and online at: coachnicolerodriguez.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Learn more about NSCA international programs mentioned in the episode at NSCA.com/Global.

Night after night, Cirque du Soleil’s performing arts athletes defy gravity and expectations — executing elite-level feats across 480 shows annually. Maintaining peak performance requires more than talent; it demands strategic preparation, adaptability, and trust. Channeling backgrounds in dance and martial arts, married coaching duo Mike and Jade Esmeralda bring a philosophy of continuous improvement to Cirque’s collectivistic infrastructure. Preparing performers with diverse training experiences, they connect on an artistic level to balance readiness with creative expression. From applying RAMP (Raise, Activate, Mobilize, Potentiate) warm-ups for mitigating injury risk to tactical load carriage insights for LED costumes, the Esmeraldas leverage parallels across high-performance environments. Strategies for Cirque’s “valuable human artistic assets” must enhance durability, manage load, and support longevity in an unpredictable, physically — and psychologically — demanding profession. Jade’s evidence-based journalism also combats social media misinformation. Discover how they adapt daily, build buy-in across cultures, and redefine training for a one-of-a-kind population. Connect with Mike Instagram: @m.b.esmeralda, and LinkedIn: @michaelesmeralda, and Jade on Instagram: @jadesmeralda_ | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Discover more stage-specific strategies in the NSCA Performing Arts Special Interest Group on LinkedIn. See some of these impressive feats mentioned in this episode performed by Cirque du Soleil athletes on Instagram at @cirquedusoleil and @cirquedusoleilcasting.