One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.

It is important in a coach’s journey to be motivated to find solutions instead of just unimportant problems. Steve Hess shares some of the lessons he has learned in his 21 years with the Denver Nuggets of the National Basketball Association (NBA).

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For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

Congratulations to the NSCA's 2022 winners! This page is updated as new award winners are named throughout the year.

Some positions within the fitness industry can be tricky to classify. This article helps businesses decipher the difference between a hired employee and an independent contracted position.

In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2024 Career and Service Awards. Given annually, the distinguished Career Awards honor individuals who have made significant contributions to the strength and conditioning community throughout their careers. Additionally, the Service Awards recognize those who have provided exceptional dedication and support to the NSCA’s journals or State and Provincial Director Program. Each winner will be formally recognized at the 2024 NSCA National Conference in Baltimore, MD, this July 10-13.