This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainersProfessional DevelopmentBusinessMarketingNetworkingSocial MediaAction Plan
This article explores the possible causes of low back pain, as well as three potential strategies that a personal trainer may use to work with someone dealing with low back pain.
Personal trainersProgram designLow Back PainDysfunctional PatternsCore Strength
Similarities and overlaps exist between the realm of sport psychology and the profession of strength and conditioning coaching. This article provides a basic introduction to sport psychology and provides some guidance for preliminary directions; ideally, it will help strength and conditioning coaches find effective people and resources to help them in their coaching pursuits.
CoachesExercise ScienceNSCA CoachIntroduction to Sport PsychologySport Psychologymental trainingstrength and conditioning
The purpose of this article is to provide strength and conditioning coaches with practical knowledge from the framework of self-determination theory to facilitate student-athlete motivation within the weight room across varying sports.
During the rehabilitation process, a client may need therapy outside of the personal trainer’s scope of practice. This article discusses safe and effective modalities that personal trainers can use with clients in the post-rehabilitation phase process.
Personal trainersExercise ScienceProgram designCross EducationMirror TrainingPhantom LimbRehabilitation Process
This article highlights the benefits of exercise for adolescents with attention-deficit/hyperactivity disorder (ADHD). It also provides practical recommendations for high school strength and conditioning coaches working with ADHD student-athletes.
One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.
Personal trainersOrganization and Administrationmarket researchpersonal traininghow to become a personal trainerfitness studio
Mike Snowden, University of Alabama Men’s Basketball Strength Coach, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about having a genuine relationship with head sport coaches. Topics under discussion include building players into the program, creating buy-in, and embracing new and unique career opportunities.
Find Mike on Instagram: @mike__snowden or Twitter: @Mike__Snowden | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs