What's behind enduring success at the highest level of college athletics? Kate Smith, Head Strength and Conditioning Coach at the University of Michigan, shares insights from nearly 14 years of experience coaching multiple sports in a competitive collegiate environment. Smith emphasizes sustained excellence through adaptability, genuine curiosity, and openness to opportunities — even outside of athletics. Drawing on her private-sector experiences, she explains how diverse roles helped shape her flexible, athlete-centered philosophy. Smith candidly addresses current collegiate challenges, including navigating Name, Image, and Likeness (NIL) distractions and adjusting motivational strategies across team cultures and generations. As a Certified Performance and Sport Scientist® (CPSS®), Smith highlights how integrating data-driven insights helps her create a more effective training environment. This expertise uniquely positions her to bridge athletics with academics, deepening collaboration on campus-wide performance initiatives. Learn how to implement practical strategies for keeping athletes engaged amidst external pressures, leverage performance data meaningfully, and continually refresh your coaching approach. Connect with Kate via email at kannehay@umich.edu and on Instagram: @katehaycock | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

The purpose of this article is to propose a training model for the aging firefighter to improve the athletic qualities of aerobic fitness and muscular strength so that they may remain healthier longer into their careers.

Hayley Legg, the NSCA Provincial Director for Saskatoon and senior lecturer at St. Mary’s University in London, presents on training the older adult. This includes considerations during the aging process, training implications across the spectrum, and the role of the strength and conditioning practitioner.

From the NSCA 2020 Texas Virtual State Clinic, Erik Korem, Senior Associate Athletic Director for Student-Athlete High Performance at the College of William & Mary, discusses these unprecedented times and safe ways to reintroduce athletes back to full competition.

From the 2020 NSCA Coaches Conference, Ashley Jones, Strength and Conditioning Coach for the Houston SaberCats Major League Rugby team, presents a high-energy hands-on presentation highlighting fun warm-up games coaches can implement with their athletes.

In this Career Talk session from the 2019 National Conference, West Point Senior Associate Athletic Director for High Performance, Jonathan Oliver, shares principles for effective interviews and how to put your best foot forward in front of your future employer.

Ever wonder if there’s a more efficient approach to program design? In this session from the 2019 NSCA’s Coaches Conference, Mike Robertson, President of Robertson Training Systems and the co-owner of Indianapolis Fitness and Sports Training (IFAST), discusses his simple seven-step approach to program design.

Dave Terry, Associate Director of Sports Performance at Georgetown University, discusses simplifying the process of programming for coaches to optimize their team’s potential. Terry also talks about fostering a culture that his athletes can take beyond the weight room and implement into their lives after college.

With over 20 years of experience in the field, former co-founder of EXOS, Brandon Marcello, discusses general sleep knowledge as it pertains to overall health, wellness, and performance in this session from the 2019 NSCA Tactical Annual Training.

Bobby Smith, Owner and Director of Sports Performance at Reach Your Potential Training (RYPT), explains his systematic approach to writing a warm-up by implementing mobility, stability, activation, and injury prevention in this session from the NSCA’s 2018 National Conference.