"How can we practically, meaningfully and positively affect communication, leadership, and motivation for our staff, our athletes, and our teams?" Tim Wakeham strives to answer this question during this lecture from the 2015 NSCA Coaches Conference.

The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.

This article discusses how strength and conditioning coaches can create an effective training philosophy by combining core values, coaching beliefs, and evidence-based programming principles. Visit NSCA online to read more about professional development and coaching strategies.

Jim Davis, Director of the Good Athlete Project, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about developments in high school coaching, options for how to structure and fund a high school position, coaching for kindness, and the application of cognitive neuroscience to fitness and exercise.

The U.S. Department of Health and Human Services (HHS) recently recognized the National Strength and Conditioning Association (NSCA) as one of the first organizations to join the National Youth Sports Strategy (NYSS) Champion℠ program. HHS released the NYSS in September 2019 in response to Presidential Executive Order 13824, which called for a national strategy to increase youth sports participation. The NYSS is the first Federal roadmap with actionable strategies to increase participation in youth sports, increase awareness of the benefits of youth sports participation, monitor and evaluate youth sports participation, and recruit and engage volunteers in youth sports programming.

Matt Frakes, Director of Sports Nutrition at Notre Dame Athletics, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. This Gatorade Performance Partner Special Episode highlights the value of being an inclusive leader; the current level of support for diversity, equity, and inclusion (DEI) initiatives across the performance community; and how to foster inclusivity within your programs. Find Matt on Twitter: @SuperiorFrakes or Instagram: @superiorfrakes | Find Bryan on Twitter: @bdoo22 or Instagram: @bdoostrength | Find Jon via email: jonathan.jost@pepsico.com | Find Jon on Twitter/Instagram/Facebook: | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This NSCA Coach article aims to equip coaches, athletic trainers, and support staff with the knowledge and tools necessary to manage REDs among college athletes. Visit NSCA online to read more on mental health and sport performance.

In the private sector, you are always auditioning. Joe Neal, owner of 2SP Sports Performance based near Detroit, MI, shares a blueprint for serving athletes from youth to the professional ranks. Those foundational principles support off-season training for National Hockey League (NHL) and Major League Baseball (MLB) players. Neal reflects on his untraditional path from an underserved college baseball athlete to a business owner. Along the way, his coaching was guided by self-experimentation, creative training techniques, and relentless learning. He explains what makes a strong private-sector program: coaches should be prepared, moving, and communicating, not buried in screens or programming. Neal also breaks down how he uses technology to individualize training, track progress, and support better decisions without losing supervision. He emphasizes long-term development, where overlooked athletes can keep growing, stay healthier, and outperform early expectations. Listen for practical lessons on culture, coaching, business, and private-sector development across every level of sport. Connect with Joe on Instagram: @joeneal2 or by email: joe@2spsports.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Entrepreneur Special Interest Group (SIG) on LinkedIn to connect with other coaches and explore ideas for building and leading in the private sector.

This 2018 Coaches Conference video features Paul Chandler talking about his lessons learned as a strength and conditioning coach and how to develop positive characteristics from the weight room and the profession, as well as his work with collegiate baseball and softball players.