This article discusses the importance of a strength coach in their institutions and how to effectively design and implement program mission, vision, and core values.

While a basic fitness assessment will always be a part of a comprehensive client assessment, there is an array of more sophisticated tests and measures that are available to the personal trainer today.

Learn about the “Golden Age of Strength and Conditioning” from those who lived it. Former National Basketball Association (NBA) strength and conditioning coach, Chip Sigmon, joins retired longtime National Football League (NFL) strength and conditioning coach, Jerry Palmieri, on a journey back to the 1970s and 1980s. Sigmon and Palmieri share their experiences, mentors, and life influences that put them on a path towards meaningful strength and conditioning careers with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Hear how the book, The Golden Age of Strength and Conditioning was written to feature powerful stories of professional growth from the many who were there. Follow the link to read The Golden Age of Strength and Conditioning. You can also email Chip at chipsigmon@europasports.com and Jerry at jerrypalmieri910@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities. Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett, or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Thadeus Jackson, Assistant Strength and Conditioning Coach of the Green Bay Packers National Football League (NFL) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the importance of a support system in your career. Topics under discussion include the dynamics of working with professional athletes and how strategic data collection can make your organization better. Find Thadeus on LinkedIn: Thadeus Jackson | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Mary Kate Feit, Assistant Professor and Associate Director of Strength and Conditioning at Springfield College, and Adam Feit, Coordinator of Physical and Mental Performance at Springfield College and Assistant Director of Performance Nutrition at Precision Nutrition, talk to the NSCA Coaching Program Manager, Eric McMahon, about being a married couple in the world of strength and conditioning. Topics under discussion include the unique positions they hold at Springfield College, how becoming parents has changed their perspective on coaching, and why diversity is so important for the future of the field. Connect with Mary Kate via email: mfeit@springfield.edu | Find Adam on Twitter: @Adam_Feit or Instagram @aefeit | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Brett Bartholomew, keynote speaker, performance coach and consultant, best-selling author, and Founder of Art of Coaching™, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of communication as a foundation of coaching, understanding the messy realities of leadership, and how reflection can help the profession grow. Find Brett on Instagram: @coach_brettb or Twitter: @Coach_BrettB | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Bert Sorin, President and Co-Owner of Sorinex Exercise Equipment, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Bert Sorin’s upbringing and his experience being a collegiate athlete, how Sorinex is contributing to the field, and how TSAC is continuing to grow and improve.