David Crump describes strategies on client retention and how to make memorable experiences for your client as a personal trainer.

The path to actual integration of mental and physical training for the tactical athlete is paved with growing empiricism. The current challenge is to sustain creative development of functional approaches and demonstrate that integration can deliver potential benefits.

This article builds upon a previous article on the potential benefits personal trainers can offer clients by combining both cognitive and physical training.

This article briefly describes how individuals can have the same training program, but have large fluctuations in the adaptation responses due to genetic and life style factors.

This article explores what a facility-level culture may look like, identifies some of the expected benefits of purposely developing that culture, and discusses some misalignment between what coaches say they want the culture to feel like and the message the athletes are likely to receive.

Dr. Sara Erdner, author of “Dear Coach: What I Wish I Could Have Told You, Letters from Your Athletes,” talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the coach-athlete relationship. Topics under discussion include coaching education, giving athletes a platform to be heard, and what truly builds mental toughness and resiliency. Find Dr. Erdner on Twitter: @doc_serdner | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

There can be no doubt that protein is important and this article reviews the current research to help further understand the recommendations for protein intake.

Once strength and conditioning coaches have a better understanding of some of the differences between coaching and training philosophy, they can build their coaching philosophy and ensure it is a combination of both the “why” and “how.”

This article discusses the balance between muscle protein synthesis (MPS) and muscle protein breakdown (MPB) to help individuals better achieve their goals in muscle hypertrophy.

This article provides a personal perspective on the art of coaching that stems from acquired knowledge, education, and real-world application through professional sports experience from working in human performance.