Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

Brianna Battles believes athleticism does not end when motherhood begins. Frustrated by the lack of resources and support for pregnant and postpartum athletes, she founded Everyday Battles to bridge the gap. Now, she empowers everyone from Ultimate Fighting Championship (UFC) fighters and Olympians to hobbyists to challenge their perceived fragility, navigate body and identity changes, and pursue a lifetime of athleticism. Battles notes how strength and conditioning coaches are uniquely poised to influence communities and train general populations using a top-down coaching philosophy. Conducting needs analyses, she focuses on their athletic history, predispositions, and how they manage breathing, pressure, and tension during movement. By reverse-engineering a proactive return to performance, she helps clients overcome social media glorification and fearmongering to design an athlete-mom life that serves them. Battles discusses tapping into the “athlete brain” that craves routine and buy-in. Her advice? Get curious, practice brave, and embrace entrepreneurship as another form of progressive overload. Connect with Brianna on Instagram: @brianna.battles and @pregnant.postpartum.athlete or by email at: brianna@briannabattles.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs This episode discusses new CASCE field experience requirements that dictate a minimum of two substantially different work experiences. Learn more about CASCE accreditation at NSCA.com/CASCE.

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Learn about middle school and high school strength and conditioning from 2022 NSCA Coaches Conference presenter Elton Crochran. Coach “Croc” shares his story about transitioning from collegiate strength and conditioning to his work as the Strength and Conditioning Coordinator at Randolph Field School District in San Antonio, TX. Crochran is currently the Head Strength and Conditioning Coach at Veterans Memorial High School. He talks about his hands-on coaching session from Coaches Conference, as well as developmental milestones across key stages of long-term athlete development. Find “Coach Croc” on Instagram: @ecrock2 or Twitter: @TheCrocShow| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Jeff Connors, who retired after a staggering 31-year collegiate coaching career, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about being a servant to athletes and contributing to their lives. Topics under discussion include “surviving” head coaching changes, learning from others in the field, and using his coaching experiences to write books.

Kelly Dormandy, Assistant Athletics Director for Sports Performance at Loyola Marymount University and Head Strength Coach for the Los Angeles Sparks Women’s National Basketball Association (WNBA) team, talks to the NSCA Coaching Program Manager, Eric McMahon, about championship culture. Topics under discussion include constantly seeking new challenges, training WNBA athletes, and being proactive about networking in the field. Find Kelly on Instagram: @kdormandy | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The playing field has changed in collegiate athletics, but Kaz Kazadi knows the keys to longevity. Get to know the Texas Christian University (TCU) Assistant Athletic Director of Football Human Performance, renowned for his ability to inspire athletes. Follow his roots from the Democratic Republic of Congo (DR Congo) to playing for the National Football League (NFL) Los Angeles Rams — later becoming a “roaming gladiator” in the Canadian Football League (CFL) and NFL Europe to secure tenure. As a leader in the weight room, strength and conditioning was a natural transition. He recalls choosing a graduate assistantship to embody his “long money” philosophy of purpose-driven education, networking, and positivity. Kazadi compares new Name, Image, and Likeness (NIL) policies to free agency and talent acquisition versus recruiting. Additionally, he drills decision-making and delayed gratification as players transition into adulthood. He concludes with advice for creating a coaching network and career vision. Connect with Coach Kaz by email: kaz.kazadi@tcu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Dr. Josh Secomb, lecturer in exercise and sport science (strength and conditioning) at the University of Newcastle, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about being a self-aware and authentic coach. Topics under discussion include finding new areas to employ different skillsets as practitioners, the value of training progressions and understanding your athletes, and his unique opportunity to research and coach surfers. Find Dr. Secomb on Twitter: @37Seco | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dave Forman, Director of Strength and Conditioning at Virginia Military Institute, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about becoming a strength coach. Topics under discussion include communication with athletes, appreciating the growth as a coach over time, and creating lasting impressions and relationships with athletes. Find Dave on Twitter: @VMIStrength

Joe Denk, Applied Sport Scientist and Strength and Conditioning Coach for Naval Special Warfare, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about immediate and actionable sports science data for tactical athletes. Topics under discussion include the dynamic of working with tactical athletes, how resiliency and recovery are connected, and how technology has enabled coaches the ability to implement training programs effectively from a distance. Find Joe via Email: denkjc@gmail.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs