In the intercollegiate athletic setting, the strength and conditioning coach can play a role in the development of student-athlete leadership. For the strength and conditioning coach to be a positive contributor to this effort, he or she must have a clear understanding of their role, the role of the sport coach, and the interaction and relationship between the two.

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

By reviewing this simplified process of obtaining a client’s health history and physician release, designing an exercise routine with modified exercises, and providing exercises for paid clients versus general members, NSCA-CPTs can be confident prescribing a routine for those who suffer from chronic or temporary health issues.

To assist future personal training entrepreneurs in preparing for the next step in their careers, this article focuses on four facility design components that every studio or small gym should address before opening the doors.

How do you find your coaching voice? Michelle Pifer, Associate Director of Strength and Conditioning at Rutgers University, shares how mentorship and professional communication helped her establish an authentic coaching identity. Reflecting on her extensive intern journey across Ivy League and Division III athletics, Pifer highlights key milestones that shaped her coaching approach. These include observing experienced coaches, applying constructive feedback, and effectively navigating challenging athlete personalities. She offers practical strategies, such as structured time-blocking and maintaining clear boundaries, to accommodate athlete accessibility, in-season travel, and work-life balance. Pifer discusses how coaches must adapt to evolving roles, like managing and interpreting athlete monitoring technology. She also addresses common coaching pitfalls, including inappropriate language during presentations, stressing that coaches can be both authentic and relatable without sacrificing professionalism. Tune in to clarify your coaching identity, enhance your professional skillset, and maximize your impact in the strength and conditioning profession. Connect with Michelle via email at mpifer@scarletknights.com, on Instagram: @coach_pifer, and on Twitter/X: @coach_mpifer | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

This article discusses the influence of lower-body power on soccer performance in collegiate female soccer players. It also covers testing for muscular power qualities, different training modalities to use, and sample training programs as examples.

This article sets out to address and dispel these myths, offering evidence-based insights into the significance, safety, and multifaceted benefits of strength training for youth.

This article is the second part of a two-part series that considers the potential role strength and conditioning coaches have in developing student-athlete leadership.

This NSCA Coach article outlines the best practices for Achilles recovery in soccer. Visit NSCA online to read more on athletic performance and sports recovery.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.