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Fitness Marketing Foundations—The Basics and How to Implement Them Effectively
August 26, 2019
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainers Professional Development Business Marketing Networking Social Media Action Plan
Leveraging the Trends in the Fitness Studio/Gym Community
January 1, 2015
Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
Personal trainers Organization and Administration fitness studio personal training business personal training
Cryotherapy vs. Red Light Therapy (Photobiomodulation) - A Contemporary Perspective for Strength and Conditioning
July 15, 2025
This article in NSCA Coach shares exercise science comparisons between photobiomodulation therapy and cryotherapy. Visit us online to learn more on muscle recovery and red light therapy.
Coaches Exercise Science Program design Testing and Evaluation Client Consultation|Assessment Professional Development Muscle Recovery Sports Medicine Cryotherapy Sports Recovery Red Light Therapy Photobiomodulation Therapy Biophotonics
NSCA’s Coaching Podcast, Episode 49: Jeff Carroll
Contracted Human Performance and Optimization Coach of 2nd Ranger Battalion, 75th Ranger Regimen Jeff Carroll talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his start in the field of strength and conditioning and his transition from professional athletes to a tactical population and setting. Topics under discussion include: Carroll’s career path, coaching professional athletes, transitioning to tactical strength and conditioning, and the future of tactical strength and conditioning.
Coaches Organization and Administration Professional Development
NSCA’s Coaching Podcast, Episode 76: Casey Kramer
Casey Kramer, Assistant Strength Coach for the Chicago Bears National Football League (NFL) team, talks to the NSCA Coaching Program Manager, Eric McMahon, about working with tactical, Olympic sport, and professional football athletes. Topics under discussion include advice for young coaches, scheduling strength and conditioning sessions in the NFL calendar, and different qualities coaches should seek to have outside of the weight room.
Find Casey on Instagram: @caseykramer12| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
Coaches Professional Development
The Olympic Lifts—Suggested Practices and Common Mistakes
June 1, 2017
This article reviews the basics of the Olympic lifts, including strength base, skill transfer, snatch progressions, and clean and jerk progressions. This article also covers several suggested practices for strength and conditioning coaches to fine-tune and progress learning and coaching of the lifts.
Coaches Exercise Technique Program design NSCA Coach olympic lifts exercise progressions
The Effects of Neck Training on the Reduction of Injury in Contact Sports
December 1, 2025
This NSCA Coach article explores how neck training programs can reduce the severity of sport-related concussions. Visit NSCA online to read more on sports science and athletic performance.
Exercise Science Exercise Technique Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment Safety Basic Pathophysiology and Science of Health Status or Condition and Disorder or Disease Professional Development Concentric Exercises Strength Training Recovery Traumatic brain injury (TBI) Brain Health Concussion Injury Prevention Athlete Safety
The Bilateral Deficit—Plausible Explanations and Solvents
November 1, 2014
By adhering to the basic principles of training, including progressive overload, periodization, and a safe lifting environment, the bilateral deficit can be improved by the amalgamation of unilateral force production, maximal effort, and repeated effort training.
Coaches Exercise Science Program design strength and conditioning strength training bilateral deficit
From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 1
June 1, 2017
Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.
Personal trainers Organization and Administration Professional Development PTQ fitness facility business assessment conducting an audit personal training
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