Adam Fletcher, Head Strength and Conditioning Coach for men’s basketball at the University of Illinois, talks to the NSCA Coaching Program Manager, Eric McMahon, about the impact of the Coaches vs. COVID-19 webinars to support the service community and build the strength and conditioning community. Topics under discussion include his journey from an accounting major to strength coach, how vital it is to get to know the sport coaches, and how he seeks to be a positive role model as he works alongside his wife. Find Adam on Twitter: @Adam_Fletcher41 or Instagram: @coach_fletch | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article highlights some of the benefits, components, and training methods involved with time-efficient training.

This episode features Corliss Fingers, the Director of Strength and Conditioning at Bethune-Cookman University. She talks with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about her journey in a predominantly male strength and conditioning profession. This episode speaks to the value of a strength and conditioning coach at the college level, as Fingers shares about preparing athletes in the extreme heat and humidity of Florida during pre-season football. She also recaps her presentation at the 2022 NSCA National Conference in New Orleans, LA, discussing representation around diversity, equity, and inclusion for athletes and coaches. You can reach out to Corliss on Twitter: @CorlissFingers or by email at fingersc@cookman.edu | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Nutrition plays a crucial role in athletic performance. The purpose of this article is to discuss the landscape of nutrition in collegiate and professional football. It will address the following areas: 1) the current landscape, 2) current practices, 3) opportunities, and 4) challenges faced in collegiate and professional football.

Dave Terry, Associate Director of Sports Performance at Georgetown University, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his time at Georgetown and the value of mentorship. Topics under discussion include building the intern program, creating relationships with the athletes, and different ways to think creatively, learn, and grow as a strength coach. Find Dave on Instagram: @daveterry16

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

In the final stage of the gym opening process everything starts to feel very real. Once a location has been chosen, the next steps are to negotiate and sign a lease, create an opening timeline, and plan the grand opening event for the facility.

If the strength and conditioning field largely keeps to itself, or the knowledge base is not seen to transcend the training facility, it seems reasonable to think that this will present a problem for strength and conditioning coaches. This article examines some actions strength and conditioning coaches can take to increase the awareness of the good work they do on a daily basis.

Stephanie Mock, Assistant Athletic Director for Sports Performance at the University of Pittsburgh, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about growing a comprehensive sports performance program. Topics under discussion include tips for interviews, graduate assistantships, staff development, and the ongoing collaboration with academics to advance sport science initiatives at University of Pittsburgh. Find Stephanie on Instagram: @_mockstephanie_ or @pitt_sportsperformance | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs