One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.
Personal trainersOrganization and AdministrationProfessional DevelopmentFitness IndustryPersonal TrainersFitness BusinessMarketing Strategies
If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.
Personal trainersOrganization and AdministrationProfessional Developmentsocial mediaemailingbuy-in2016-Personal-Trainers-Conference
While social media can serve as an efficient business tool, it can also complicate the legal rights of the entrepreneurs who use them. This article focuses on three specific—and perhaps surprising—ways in which social media can alter the employment rights of fitness professionals and the gyms they work for.
Personal trainersLegal IssuesProfessional DevelopmentNSCA-CPTpersonal trainingemploymentSocial media
Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.
Personal trainersOrganization and AdministrationProfessional DevelopmentPTQfitness facilitybusiness assessmentconducting an auditpersonal training
This TSAC Report column summarizes physical training outcomes for firefighters and practical guidance on program design and results. Visit NSCA online to read more on firefighter fitness and tactical performance in the fire service.
TSAC FacilitatorsExercise ScienceProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentSafetyEmergency ProceduresBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseProfessional Developmentmuscular strengthaerobic capacityfirefightersfitness adaptationstactical circuit programsmultimodal high-intensity interval training (HIIT)periodizationhigh-intensity functional training (HIFT)
The NSCA Job Board FREE Resume Critique service allows you to get your resume reviewed by a resume-writing expert. Within a few days of submitting your resume, you’ll receive an evaluation outlining your strengths, weaknesses, and suggestions to ensure you have the best chance of landing an interview.
Learn how to effectively transition students from the classroom to hands-on coaching and apply theory into practice. In this session from the NSCA’s 2018 Coaches Conference, Liane Blyn and Travis Triplett discuss the importance of having a well-thought-out internship curriculum to educate future strength coaches and share strategies to assist future strength coaches in developing a coaching philosophy and presence in the weight room.
CoachesOrganization and AdministrationProfessional DevelopmentStrength CoachesStrength and Conditioning InternshipInternship CurriculumCoaching Philosophy