As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Dr. Josh Secomb, lecturer in exercise and sport science (strength and conditioning) at the University of Newcastle, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about being a self-aware and authentic coach. Topics under discussion include finding new areas to employ different skillsets as practitioners, the value of training progressions and understanding your athletes, and his unique opportunity to research and coach surfers. Find Dr. Secomb on Twitter: @37Seco | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs