Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

This article will highlight recent key dietary practices and provide practical applications for implementing these practices for firefighters.

Kayleigh Fournier, now Assistant Director of Strength and Conditioning at Dartmouth College, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about her journey from unpaid intern to head strength coach. Topics under discussion include work ethic as a young professional getting into the field, programming for unconventional sports, and diversifying your network of support. Connect with Kayleigh through email: kayleigh.fournier@dartmouth.edu

Hear from Cristi Bartlett, Assistant Athletic Director and Director of Olympic Strength and Conditioning at North Carolina State University, about her path through the professional ranks from student to department head. Bartlett talks to NSCA Coaching and Sport Science Program Manager, Eric McMahon, about making moves in the field, seeking opportunities for growth, the current state of strength and conditioning coach salaries, and other areas that can be improved in the profession. Connect with Cristi on Instagram: @bartlettc42| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article articulates important independent personal trainer and employee personal trainer differences, research and planning guidelines moving forward, important marketing considerations, financial literacy, and the importance of moral support.

Dave Forman, Director of Strength and Conditioning at Virginia Military Institute, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about becoming a strength coach. Topics under discussion include communication with athletes, appreciating the growth as a coach over time, and creating lasting impressions and relationships with athletes. Find Dave on Twitter: @VMIStrength

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

David Crump describes strategies on client retention and how to make memorable experiences for your client as a personal trainer.

Discover how hospitality-focused ownership and management can create a gym that attracts and retains members for long-term success. Visit NSCA online to read more on professional development, the fitness industry, and health.