Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

Hear from strength and conditioning coach, Tim Caron, on his path from collegiate strength and conditioning into a unique private sector business model in the Los Angeles, CA area. Caron connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, to discuss the potential role of sport science in the private sector with general population clients. This episode is full of training insights for coaches to re-engage their thought process around working with groups and teams. In addition, Caron shares the origins of his new book, Strength Deficit, on considerations for concentric and eccentric strength training. You can reach Tim on Instagram at @coachtimcaron or Twitter at @coachtimcaron | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Connect with a young researcher and coach on exploring strength and power topics within elite sport, including a deep dive into velocity-based training. This episode features Dr. Jonathon Weakley, of Australian Catholic University and Leeds Beckett University, discussing his path from growing up in New Zealand, working and studying in the United Kingdom, and performing coaching-centric research with athletes in Australia. Listen in as “Jono” connects with Eric McMahon, the NSCA Coaching and Sport Science Program Manager, on uses of weight room technology, providing appropriate coaching feedback to support athletic performance, and the global strength and conditioning and sport science landscape. This episode mentions the following research papers from NSCA journals: Weakley, J, Mann, B, Banyard, H, McLaren, S, Scott, T, and Garcia-Ramos, A. Velocity-Based Training: From Theory to Application, Strength and Conditioning Journal (43)4: 31-49, 2021 Weakley, J, Wilson, K, Till, K, Banyard, H, Dyson, J, Phibbs, P, Read, D, and Jones, B. Show Me, Tell Me, Encourage Me: The Effect of Different Forms of Feedback on Resistance Training Performance, Journal of Strength and Conditioning Research 34(11), 3157-3163, 2020 Find Jon on Twitter: @JonathonWeakle1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Squash demands speed, strength, and control at the edge of human range — but still suffers from a massive stigma around heavy lifting and underuse of strength and conditioning. Brigita Roemer is leading the shift as Director of Strength and Conditioning for U.S. Squash, where she oversees all off-court physical development. After suffering a devastating injury as a track and field athlete, she discovered strength and conditioning when a biomechanics team “put [her] back together,” setting her on a linear path in the profession. Assigned to a sport she had never heard of before, Roemer began by emphasizing injury risk reduction, full range of motion, and “strength at length” to meet squash’s extreme movement and deceleration demands. With frequent connective tissue injuries like sprains and strains, athlete availability remains a top concern. By prioritizing continuing education and building relationships, Roemer has helped U.S. Squash make history — on the path to LA 2028. Connect with Brigita on Instagram: @brigey_lux | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Elite strength and conditioning pros like Brigita Roemer rely on NSCA events to stay sharp, grounded, and connected. Join them at the 2025 NSCA National Conference (NSCACon) this July 16–19 in Kansas City, MO.

Steve Hess, Chief Performance Officer at Panorama Orthopedics and Spine Center, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about creating buy-in with sport coaches and athletes, becoming one of the first National Basketball Association (NBA) strength and conditioning coaches, and staying current in an ever-changing field.

Hear from Cristi Bartlett, Assistant Athletic Director and Director of Olympic Strength and Conditioning at North Carolina State University, about her path through the professional ranks from student to department head. Bartlett talks to NSCA Coaching and Sport Science Program Manager, Eric McMahon, about making moves in the field, seeking opportunities for growth, the current state of strength and conditioning coach salaries, and other areas that can be improved in the profession. Connect with Cristi on Instagram: @bartlettc42| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dave Forman, Director of Strength and Conditioning at Virginia Military Institute, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about becoming a strength coach. Topics under discussion include communication with athletes, appreciating the growth as a coach over time, and creating lasting impressions and relationships with athletes. Find Dave on Twitter: @VMIStrength

Mentorship isn’t flawless — and that’s where its power lies. Erik Hernandez, Associate Director for Sports Performance – Olympic Sports at the University of North Carolina (UNC) at Chapel Hill, has built his career on turning imperfect scenarios into lasting lessons for athletes and young coaches alike. For over 14 years at UNC, he has guided lacrosse, volleyball, and golf, adapting his voice to each culture while holding firm to shared standards of accountability and growth. Hernandez streamlines training into a three-phase model — explosive, strength, and remedial — yet emphasizes that delivery and communication matter more than complexity. He reminds athletes, “modifications are part of progress,” linking health, recovery, and seasonal demands to long-term development. For interns and early-career coaches, his advice is clear: earn mentors by serving others, and learn from every scenario, even the imperfect ones. Hear how mentorship, adaptability, and athlete health point the way forward for stronger teams and longer careers. Reach out to Coach Hernandez on Instagram: @hernandezstrength or by email: ehhernan@email.unc.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Answer Bryan Mann’s “call to arms!” Many volunteer applications are open now through December 15. Step up and give back to your strength and conditioning community at NSCA.com/Volunteer.

This article provides a first-hand perspective of different approaches strength and conditioning coaches can take when they need to produce a highly competitive athlete, but their financial resources are limited.