Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

Colorado Springs, CO – Coaches Bill Foran, Jeff Connors, and Domenic Reno recognized for their career accomplishments at the National Strength and Conditioning Association’s Coaches Conference on January 4, 2017 in Nashville, TN.

Deceleration in court and field sports, such as football and soccer, is an important component of speed and agility. This book excerpt looks at how to train for effective deceleration.

This article briefly reviews the importance of the stretch-shortening cycle in power production.

The rise of adaptive and Paralympic sports provides an opportunity for strength and conditioning professionals to share their expertise with a wider range of athletes. This article summarizes working with a physical therapist to build an annual training program with a focus on periodization for a Paralympic discus thrower.

As a personal trainers business and clients grow a limitation of time and number of clients one can fit into a day is often dealt with by charging more per session or offering more time slots. This article goes over how to implement group training to maximize results for clients and profitability for a personal trainer,

What training approaches are efficient and effective at developing functionality and resiliency at the core? The answer lies within an intelligent, systemic, multi-method approach to training the core, including an eclectic set of training tools to individualize specific needs of athletes.

Dr. Tim Suchomel, Assistant Professor at Carroll University and Wisconsin State Director for the NSCA, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the emerging role of sport science in strength and conditioning. Topics under discussion include Suchomel’s growing involvement with the NSCA, as well as weightlifting derivatives and their benefits for more individualized performance adaptations. Find Dr. Suchomel on Twitter: @DrTSuchomel or Instagram: @drtsuchomel or NSCA Sport Science and Performance Technology Special Interest Group | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Athletic performance can be enhanced through the use of implementing various unstructured, semi-structured, and structured play from the 12 types of play. These can be performed in the weight room, at a sports practice, or even at home.

For Keith Swift, coaching is completely effort based, but it starts with camaraderie and education. As Director of Strength and Conditioning at Wofford College, his philosophy is clear: educate, heal, and enhance. While playing collegiate football and studying exercise science, Swift learned early to question the “why” behind training and encourages his student-athletes to do the same. At an academically rigorous institution, his educational focus fits right in, fostering curiosity, technical precision, and peer coaching. Swift shares how his experiences across professional baseball, the private sector, and collegiate programs each shaped his foundation while making it his own. Amid collegiate challenges — from the National Collegiate Athletic Association (NCAA) transfer portal to the growing authority of student-athletes — Swift holds firm that “there is no substitute for hard work.” His goal is simple: help student-athletes leave with both a degree and a championship ring, setting them up for success in sport and life. Reach out to Coach Swift on Instagram: @worqueowt and @wofford_strength, Twitter/X: @CoachSwift93, LinkedIn: @keithswift, or by email: swiftkd@wofford.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Discover how salaries have evolved across collegiate athletics and other work settings in strength and conditioning in the 2025 NSCA Salary Survey at NSCA.com/Salary.