This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

As consumers embrace technology, they are also expecting that same incorporation of technology into their exercise programs. This article shares how some top trainers are meeting this need.

One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

The primary focus of this article is to provide personal trainers with an evidence- and practice-based approach to exercise selection and implementation in those with low back pain.

In the private sector, you are always auditioning. Joe Neal, owner of 2SP Sports Performance based near Detroit, MI, shares a blueprint for serving athletes from youth to the professional ranks. Those foundational principles support off-season training for National Hockey League (NHL) and Major League Baseball (MLB) players. Neal reflects on his untraditional path from an underserved college baseball athlete to a business owner. Along the way, his coaching was guided by self-experimentation, creative training techniques, and relentless learning. He explains what makes a strong private-sector program: coaches should be prepared, moving, and communicating, not buried in screens or programming. Neal also breaks down how he uses technology to individualize training, track progress, and support better decisions without losing supervision. He emphasizes long-term development, where overlooked athletes can keep growing, stay healthier, and outperform early expectations. Listen for practical lessons on culture, coaching, business, and private-sector development across every level of sport. Connect with Joe on Instagram: @joeneal2 or by email: joe@2spsports.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Entrepreneur Special Interest Group (SIG) on LinkedIn to connect with other coaches and explore ideas for building and leading in the private sector.

This Personal Training Quarterly article shares ways that personal trainers can help clients develop a growth mindset for success in their physical fitness. Visit NSCA online to read more on health science and fitness news.

This Personal Trainers Quarterly article examines a client's ability to maintain pelvic and trunk stability during a dynamic fitness screening. Visit NSCA online to read more on corrective exercises, health, and fitness.

High standards improve the quality of professionals working within the fitness industry. This article provides steps that may help to increase income for personal trainers.

In the final part of this four-part series on proper movement, the author recommends that the US Marine Corps screen the movement quality of each Marine and educate them on how to move correctly in order to reduce the risk of injury.

Bobby Smith, owner and Director of Sports Performance at Reach Your Potential Training, talks to the National Strength and Conditioning Association (NSCA) Head Strength and Conditioning Coach, Scott Caulfield, about the transition to owning his own facility and his impact on youth athletes. Topics under discussion include Smith’s education and previous athletic experience that led him to sports performance, being the owner of a sports performance facility, and his impact on youth athletes.