In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Athletes must be able to express strength, power, and speed in multiple directions, and it may be beneficial to emphasize horizontally based movements in strength and conditioning programs.

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2021 Coach of the Year Awards: Professional Strength and Conditioning Coach of the Year: Paul Goodman, MS, CSCS, RSCC*E College Strength and Conditioning Coach of the Year: Brian Thompson, PhD, CSCS,*D, RSCC*E Assistant College Strength and Conditioning Coach of the Year: Andrew Stocks, MS, CSCS, NSCA-CPT

Learn about the hip rotators as they relate to performance training. In this session from the NSCA’s 2016 National Conference, Michael Griffith explains the limitations of the hip external rotators and how this can impede performance and lead to injury. This session will also provide eccentric drills and exercises for the hip rotators.

This infographic displays the meta-analysis details of 36 studies and the effects of postactivation potentiation with heavy loads on vertical jump performance.

Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The NSCA is proud to name 17 strength and conditioning coaches who have obtained the prestigious Registered Strength and Conditioning Coach Emeritus (RSCC*E) designation in 2021. They join an elite and prestigious group of professionals who have proven themselves as experts of the industry.

In this session from the 2019 NSCA National Conference, Gary Boros, Associate Director of Sports Performance at the University of Denver, and Chris Jarmon, Sport Performance Coach at Landow Performance, discuss the understanding of the science and research behind blood flow restriction (BFR); connects research insights in performance, rehabilitation, and general fitness; and discerns the ideal use cases, equipment, and training protocols for BFR.

This infographic summarizes a study in which adding both horizontal and vertical force-vector exercises enhanced physical performance during in-season play.

This infographic gives insight into the effects on performance from static and dynamic stretching of the hamstring muscles.