There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional DevelopmentPTQMarketingpersonal trainingNSCA-CPT
Evidence suggests a positive relationship between physical activity, exercise, and mental health. Exercise as a treatment modality is now being considered alongside psychotherapeutic and pharmacological approaches, and the role of specifically trained exercise specialists and personal trainers is an important component of the multi-disciplinary team.
Personal trainersExercise SciencePTQpsychologydepression
Colorado Springs, CO – The National Strength and Conditioning Association (NSCA) has announced that it is working to elevate and advance the strength and conditioning profession by developing a quality assurance process that ensures all future professionals are capable and well-prepared.
First, thanks to thousands of you who have taken the time to respond to periodic questions we’ve sent your way. Our goal in this process has been to use your feedback to make the NSCA a better organization. We have followed up on that feedback with phone calls to many of you in order to better understand your needs and challenges. We want to continue this process and provide routine updates on some of the changes we have made to better serve your needs.
The NSCA announces 2025 Salary Survey results conducted by Employers Council, showing a 6.7% annual growth rate since 2018 and $68,089–$98,564 average salaries.
This article briefly describes how individuals can have the same training program, but have large fluctuations in the adaptation responses due to genetic and life style factors.
Personal trainersExercise ScienceAdaptationsGeneticsPersonal TrainerBiological Factors
This article builds upon two other client assessment tools (breathing and posture, as seen in Personal Training Quarterly Issues 5.3 and 6.1, respectively) and discusses ways to assess client movement.
Personal trainersClient Consultation|AssessmentFMSMovement PatternsTrunk Stability
This Personal Trainers Quarterly article promotes the benefits of walking to boost physical activity and improve overall health outcomes. Visit NSCA online to read more on health science and low-impact exercises.
Personal trainersExercise ScienceExercise TechniqueProgram designTesting and EvaluationClient Consultation|AssessmentBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseProfessional DevelopmentLow-Impact TrainingObesityOsteoporosisType 2 DiabetesHypertensionAnxietyDepressionMental Health