The purpose of this article is to explore some phrases that strength and conditioning coaches may hear or behaviors they may witness, and provide some direction to identify which allied healthcare and performance professionals may need to get involved to best help the strength and conditioning coach and athlete elevate their performance.

Jessica Burke is an experienced collegiate strength and conditioning coach, most recently at Penn State University, as well as a personal trainer. She joins the NSCA Coaching Podcast with a unique perspective on the state of the strength and conditioning profession. Burke shares her professional path with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including rewarding work as a personal trainer outside of her responsibilities on campus. This episode explores the value of work-life balance across the coaching profession. Should we debunk the “hustle culture” model of the strength and conditioning coach lifestyle? Listen to learn about this topic and more. Other topics covered include strength and conditioning coaches having a presence on social media and training foundations for youth and female athletes. You can follow Jessica on Instagram: @coachjburke and TikTok: @coachjburke | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Catch up on this presentation from the 2024 NSCA Coaches Conference with Major League Baseball (MLB) Tampa Bay Rays Strength and Conditioning Coach, Joey Greany. Greany takes NSCA Coaching Program Manager, Eric McMahon, on a deep dive into plyometrics for a wide range of athletes. He also shares the importance of professional development for strength and conditioning coaches. Tune in to learn in-season training tips and how the NSCA inspired Greany’s path to the Big Leagues. As mentioned in the episode, here is a link to learn more about the Professional Baseball Strength and Conditioning Coaches Society (PBSCCS). Connect with Joey on Instagram at: @joeygreany | Find Eric on Instagram: @ericmcmahoncscs or X (Twitter): @ericmcmahoncscs

Brice Long, Director of Human Performance Experience at O2X, talks to the NSCA Coaching Program Manager, Eric McMahon, about O2X’s holistic approach for fire, police, military, and federal agencies. Topics under discussion include the value of training as a firefighter, physical tests and assessments in the National Guard, and being diverse in your skill sets as a coach. Find Brice on Instagram: @o2xhumanperformance or Twitter: @o2xhp | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In this special Season 4 podcast kick-off, NSCA’s Tactical Program Manager, Nate Palin, introduces the new NSCA Coaching Program Manager, Eric McMahon. McMahon discusses how he got into strength and conditioning, transitioning into new roles and the challenges it brings, and the direction that he wants to bring the NSCA with this new position as a bridge between strength coaches and the organization. Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs | Find Nate on Instagram: @natepalin

Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Carmen Colomer, Director of Sport Science for the Philadelphia 76ers National Basketball Association (NBA) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about translating numbers into actions. Topics under discussion include periodizing athlete’s recovery in the NBA and how learning to code can help with data analysis and application. Find Carmen on Twitter: @CarmenColomer1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Take a deep dive into force plate research and trends with “Force Plate Coach”, Dr. John McMahon from the University of Salford in England. In this episode, John discusses his path from Royal Marine Commando into strength and conditioning and biomechanics teaching and research. Listen in as John connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on the past, present, and future of force plates in sport and the ways we can improve our testing and evaluation of athletes. This episode mentions the following paper from NSCA’s Strength and Conditioning Journal: McMahon, JJ, Suchomel, TJ; Lake, JP, and Comfort, P. Understanding the Key Phases of the Countermovement Jump Force-Time Curve, Strength and Conditioning Journal 40(4): 96-106, 2018 Find John on Instagram: @forceplatecoach, on Twitter: @ForcePlateCoach, and on YouTube: @ForcePlateCoach| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dr. Lorena Torres Ronda, co-editor of the new NSCA’s Essentials of Sport Science textbook, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about creating the textbook and how the Certified Performance and Sport Scientist® (CPSS®) certification will benefit the field. Topics under discussion include the use of technology in sport and the specific role that strength coaches play in supporting better performance and recovery decisions. Find Dr. Lorena Torres Ronda on Twitter: @lorenatorres07 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Coaching elite mixed martial arts (MMA) athletes demands creativity, adaptability, and a global mindset. Gavin Pratt, Senior Director of Strength and Conditioning at the Ultimate Fighting Championship (UFC) Performance Institute, shares insights from his international career. Pratt reflects on preparing athletes for the Chinese National Games and managing strength and conditioning at the world’s first MMA academy in Shanghai. Applying a systems-based approach, he tackles MMA’s unique challenges — including unpredictable training schedules, diverse personalities and backgrounds, session intensity, and load management. Driven by passion rather than prestige, Pratt emphasizes he’s never been a "tracksuit hunter" — someone motivated primarily by titles or status. He highlights MMA’s innovation potential, especially when using individualized technology based on athletes' force or velocity deficiencies. Pratt contrasts the United States’ expertise in speed, agility, and change of direction with Australia’s early adoption of sports science. He also provides valuable interview advice to help coaches communicate effectively under pressure. Discover practical strategies to elevate your coaching impact. Connect with Gavin via email at gpratt@ufc.com and on Instagram: @gav_pratt | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs If this episode sparked your interest in MMA and other combat sports, take the next step by joining the NSCA Combat Sports Special Interest Group (SIG) on LinkedIn. Connect with a global network of professionals shaping the future of performance. Inspired by Nick Barringer’s recommendation? Register early to save on 2025 NSCA Tactical Annual Training. Catch Barringer’s talk on performance bloodwork and more nuggets of wisdom.