For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.

This article discusses the limitations and risks involved with artificial intelligence, such as ChatGPT, as a tool for personal trainers.

Before taking any steps toward opening a facility, the personal trainer should review the following considerations to ensure they are making the right decision.

Through this article, personal trainers should understand the extremes of the Wim Hof method, and instead encourage clients to follow scientifically-backed deep breathing and cold therapy practices to supplement a well-rounded exercise program.

Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.

Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

This article describes how introduction of evidence-based practices requires today’s fitness professional to raise the bar of his or her education and analytical experience by actively and consistently using techniques of research in order to perform their job as a fitness professional.

Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.

Molly Galbraith, Woman-in-Charge at Girls Gone Strong, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the history of bringing Girls Gone Strong to fruition and filling the void of fitness information geared towards women. Topics under discussion include getting involved with the fitness industry and the NSCA, how to better coach women in a fitness setting, and creating educational content to support those who want to learn more. Find Molly on Instagram: @themollygalbraith or @thegirlsgonestrong

This article discusses what muscle dysmorphia is, the ways in which adolescents can fall victim to it, and how to intervene when body image becomes distorted.