Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

With the rapid development of technology, the daily demands for physical activity are significantly reduced. This article details four distinct phases for personal trainers to implement when working with clients coming from sedentary lifestyles.

This excerpt explains the role that lactate plays in exercise metabolism and how that information is useful for athletes to predict things like pacing, fitness, and efficacy of training programs.

This article is an overview of several studies that look into the effects of intensity and volume in the training of combat soldiers and its relation to injury.

This excerpt from Strength Training, Second Edition briefly details hormones and their role in the human body.

In this article, Mike Nelson addresses two stubborn myths associated with increased protein intake and negative effects: kidney issues and bone loss.

The purpose of this article is to provide personal trainers an overview of training clients for their first Spartan Sprint event.

This PTQ article reviews the research comparing injury rates across major resistance training styles and ranks them from the safest to the riskiest and provides practical recommendations to improve training safety. Visit NSCA online to learn more about bodybuilding and strength training strategies.

This NSCA Coach article explores how neck training programs can reduce the severity of sport-related concussions. Visit NSCA online to read more on sports science and athletic performance.

This article outlines some programming considerations for the recreational surfer.