The American College of Sports Medicine (ACSM) 63rd Annual Meeting was held in Boston, MA, May 31 – June 4, 2016. The number of TSAC presentations continued to increase, compared to the last few years, when the Federal Government sequester severely affected attendance.

If the strength and conditioning field largely keeps to itself, or the knowledge base is not seen to transcend the training facility, it seems reasonable to think that this will present a problem for strength and conditioning coaches. This article examines some actions strength and conditioning coaches can take to increase the awareness of the good work they do on a daily basis.

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