Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

When choosing whether to purchase new technological advances, strength and conditioning coaches should consider price, practicality, and credibility in order to maximize the training of their athletes.

This article explains the connections between the upper and lower body and their influence on performance and recovery strategies in sprinting.

Congratulations to the 2020 NSCA Award Winners!

Developing Power brings an explosive take on the push-up and explains the technique behind the depth-drop push-up for upper body power development.

Exercises performed in the water that improve swimming skills and simultaneously work the core can be beneficial for swimmers. One particularly useful core exercise that is specifically designed for swimmers is a kickboard progression, such as the one described in this article.

This article provides an overview of how information collected through a performance-monitoring program can be used to assist in the development of a sliding sport talent identification program.

The goal of this article is to help strength and conditioning professionals properly educate clients on how protein can go a long way in assisting them in achieving their health and fitness goals.

The purpose of this article is to present a brief review of research on the safety and efficacy of caffeine used by athletes participating in anaerobic-dominant sports.