This article reviews the day-to-day operations of a strength and conditioning coach in the collegiate setting and identifies key factors that affect common coaching practices and athletic performance. Development of a dominant coaching style in controlling time, space, flow, and efficiency is examined to avoid problems and unintended negative consequences.

This article discusses the influence of lower-body power on soccer performance in collegiate female soccer players. It also covers testing for muscular power qualities, different training modalities to use, and sample training programs as examples.

A combination of a kinesiology tape application and a progressive resistance training program for the upper extremity can potentially increase overall performance of the shooter’s arm during pistol target shooting.

The purpose of this article is to emphasize the critical need for a nutrition strategy that aligns with the specific demands inherent in the sport of soccer.

Football is a high intensity collision based sport that has an inherent risk of injury in both competition and practice. The focus of ACL injuries and the development of injury prevention programs have been key in the development of youth athletes to keep them participating in sport with reduced risk of injury.

This article provides the personal trainer with sample exercise progressions for teaching resistance training movement patterns along with practical strategies for instruction and reinforcement of proper technique.

The purpose of this article is to provide some actionable topics for communication that can increase the frequency and effectiveness of communication for strength coaches with their sport coaches.

What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities. Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett, or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Sheri Walters’ journey to Director of Sports Medicine at Texas A&M University reflects a career defined by innovation, collaboration, and comprehensive integration. Walters discusses the "arms race" in collegiate athletics and how Texas A&M shatters silos through unit alignment and being intentionally present. Drawing from her EXOS experience, she highlights the impact of integrating sports medicine with strength and conditioning. Walters employs research-based cross-body training to maintain strength, prioritizing long-term rehabilitation over limb symmetry index testing. She explains how her Certified Strength and Conditioning Specialist® (CSCS®) and Certified Performance and Sport Scientist® (CPSS®) credentials enable her to elevate rehabilitation and speak the language of sport performance professionals. Walters underscores the importance of getting student-athletes back to team strength and conditioning as soon as tissues can tolerate it to promote physiological and psychological healing. She also shares how strength and conditioning coaches can optimize return to performance and reduce reinjury risk. Email Sheri at swalters@athletics.tamu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Catch Sheri’s session on bridging the gap in the collegiate setting LIVE at the 2025 NSCA Coaches Conference! Register to watch online at NSCA.com/Coaches. Fascinated by the intersection between strength and conditioning and sports medicine? Join other professionals in the Sports Medicine/Rehabilitation Specialist Interest Group (SIG) to discover more resources and engage in discussion.