NSCA has a network of volunteer leaders who direct NSCA’s efforts at the state and provincial level. NSCA’s Great Lakes Regional Coordinator provides oversight and training to local state and provincial directors. Members in the Great Lakes Region can connect at local and regional events as well as on Facebook to others in this area.

Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

Isolated muscle training methods do not necessarily transfer to better sports performance, because technique as well as strength contributes to successful performance. Resistance training for dynamic sports must involve ground-based movements that incorporate the coordinated stabilizing and dynamic functions of multiple muscles.

Coaching staffs need to be mindful of how groups are formed for training, who the leaders are, and what group norms are established across the different combinations of athletes training.

The purpose of this article is to make the case for implementing non-traditional sports into training programs that prepare youth for participation in traditional American sports and bridge the gap between pedagogy of physical education and strength and conditioning youth coaching.

Learn from a coach who took his career from working with Winter Olympic and professional sport athletes to success in the private sector. In this episode, Bret Kelly of Exos and formerly United States Ski and Snowboard, shares about his journey and the need for coaches to remain versatile in growing their professional skills in the field. Tune in as Kelly connects with Eric McMahon, the NSCA Coaching and Sport Science Program Manager, on seeking out opportunities to work in niche Olympic sports, the growing uses of performance technology, and the value of building a strong support staff. Find Bret on Instagram: @bk_strengthcoach and on Twitter: @bret_kelly_ | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article will focus on three common areas of injuries that occur with ice hockey players and some recommended strategies for the strength and conditioning professional.

This article in NSCA Coach examines whether athletic coaches, educators, and institutions are adequately prepared to support athletes through athletic retirement. Visit NSCA online to learn more on LTAD and coaching strategies.

Gain insight into the interactions between strength, power, speed, and agility for soccer players. Also, learn basic programing guidelines that adhere to current research.