For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Personal trainersOrganization and Administrationpersonal training businesspersonal training careerhow to grow my personal training businesshow to become a certified personal trainerhow to become a personal trainerpersonal trainersPersonal training
This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.
TSAC FacilitatorsExercise ScienceNutritionProgram designTesting and EvaluationTacticalResearchResearch ReportTSAC
Colorado Springs, CO - The National Strength and Conditioning Association recognizes Avery Faigenbaum, Terry Todd, Andrea Hudy, and Jeff Chandler recognized for their career accomplishments.
This article provides recommendations and advice from a former active-duty Infantry/Military Intelligence Officer in the United States Army on the transition to becoming a tactical strength and conditioning coach.
TSAC FacilitatorsProfessional DevelopmentTactical Strength and ConditioningTSAC-FCSCSNetworking
This article discusses the importance of upper body power training for protective security personnel and its potential for an occupational performance marker.
TSAC FacilitatorsProgram designTesting and EvaluationProtective Security PersonnelUpper Body PowerTactical AthleteCombat
Competence, autonomy, and relatedness are three keys to promoting a more intrinsically motivated athlete. These components can be combined in nearly limitless ways, which is especially important for the long basketball season.
CoachesExercise ScienceProgram designsports psychologytraining for basketballhow to motivate athletesMotivation
Little information is available for personal trainers in regards to differentiating the requirements and responsibilities of working as an employee or an independent contractor. Personal trainers and gym owners would benefit from understanding professional guidelines, details, and general knowledge of these two options.
Personal trainersOrganization and AdministrationIndependent ContractorPersonal Training
It is important for strength and conditioning coaches, sport coaches, athletic trainers, and administrators to recognize and address the evidence of stress within student-athletes in order to avoid chronic stress-related anxiety and injury.
CoachesExercise ScienceNSCA Coachstresscollege athletesstrength and conditioning
This article provides a personal perspective on the art of coaching that stems from acquired knowledge, education, and real-world application through professional sports experience from working in human performance.
CoachesProfessional DevelopmentStrength and ConditioningValuesExperienceMission StatementRelationships
The purpose of this article is to compare the effects of quarter, parallel, and full depth squats on muscle activity, joint stress, athletic abilities, and potential injury risks for the consideration of all strength and conditioning professionals.